TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know the Customer Experience (CX) processes. Using the interaction design process, ask real questions about customer experience problems, discover problems, create innovative ideas, produce solutions through design, and test the solutions produce. Learn sustainability by experiencing feedback. 2) Learn how to make an effective presentation by presenting two term project both in a mini video clip and face to face.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	Yes(İTA439)
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Within the scope of this course, students, building upon the knowledge gained in the ITA439 Interaction Design I course, will be able to use human-oriented design basics and principles; learn to solve a product, service or social responsibility communication design problem in an interactive group work and to develop communication design products.
COURSE CONTENTS	WEEK TOPICS 1st Week design 1 Handling Project Topic in terms of Customer Experience issue(s), output miro - What is Customer Experience (CX Customer Experience)? Case study examples to understand customer experience processes, general knowledge of customer segmentation by market and experience - Customer Experience The existence and importance of the problem, the feasibility and impact of the solution - Presenting the problem with numbers, data, graphs, emotional stories and quotes 2nd Week User Experience (UX). Customer Experience (CX) and User Interface Experience (UI). User Experience Process and Roles - Project management. Project Management Outputs and Tools - UX Research. UX Research Output and Tools - Innovation Design. Innovation Design Outputs and Tools - Interaction Design. Interaction Design Output and Tools - Optimization. Optimization Output and Tools - User Interface (UI). User Interface, Output and Tools - (Midterm 20 points) 3rd Week Project Implementation 02 -Brief Receiving Process. Starbucks Customer Experience and Mobile User Experience Problems. - Brief Components. User Experience Team and Customer. - Goals, Expectations, Constraints-Limits, Target Audience, Competitors 4th Week Project Implementation_03 Empathy Field Research Process. - An overview of the wide range Used in UX Research, - Benchmark, Card Grouping, Netnography field research within the scope of the brief 5th Week Project Implementation_04 Synthesis process of Empathy Field Research, via Miro - User Interviews, Persona / Proto Persona, Output indesign - Benchmark map, Output indesign - Netnography map, Output indesign - Creation of Card Grouping and App Navigation. Output illustrator - (Midterm 20 points) 6th Week Project Implementation_05 Identification Process. Identification of Problem/Problems - Empathy Map, Output indesign - Customer Journey Map. Output indesign 7th Week Project Implementation_06 Innovative Idea Generation Process via Miro - Affinity Map, Output miro screenshot 8th Week Project Implementation_07 Prototyping via Figma - Moodboard, Output photoshop - Stly guide, icon set, font set, image set, button set, Output illustrator 9th Week Project Implementation_08 Prototyping via Figma 10th Week Project Implementation_09 Prototyping via Figma 11th Week Project Implementation_10 Prototyping via Figma 12th Week Project Implementation_11 Testing Process via Figma - Each student prepares a case report on the solution of the Problem. Output word file - (Midterm 20 points) 13th Week Project Implementation_12 Testing Process via Figma - 3-minute filming of the application via loom - Mockup, Output photoshop. 14th Week Presentation 20 points
RECOMENDED OR REQUIRED READING	By IDEO.org The Field Guide to Human Centred Design Toolkit, 1st Edition 2015 ISBN: 978-0-9914063-1-9 (2004) Görsel iletişim ve grafik tasarım, İnkılap Yayınları. DRAZE, D. and PALOUDA A. (2005) Design Studio: Integrating Art & Thinking, Prufrock Press. BALDWIN J. and ROBERTS J. (2006) Visual Communication: From Theory to Practice, AVA Publishing. ASPELUND K. (2006) The Design Process. Fairchild Pub.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Case Study,Problem Solving,Practice,Project,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 3 60 Attendance 1 20 Other 1 20 Total(%) 80 Contribution of In-term Studies to Overall Grade(%) 80 Contribution of Final Examination to Overall Grade(%) 20 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 3 1 3 Preparation for Quiz Individual or group work 14 2 28 Preparation for Final exam 1 50 50 Course hours 14 3 42 Preparation for Midterm exam 3 1 3 Laboratory (including preparation) Final exam 1 2 2 Homework 12 2 24 Total Workload 152 Total Workload / 30 5,06 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No