| TYPE OF COURSE UNIT | Compulsory Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | 2 |
| SEMESTER | Fourth Term (Spring) |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Professor Doğan Yaşar Ayhan
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) To clarify the ways in which businesses enter the global market
2) To discuss environmental factors in global market conditions
3) To focus on consumer-based marketing strategies applied in the global market
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | ULT221 PRINCIPLES OF MARKETING |
| COURSE DEFINITION | This course mainly deals with environmental factors affecting international marketing decisions, foreign market selection and international product, price, distribution and marketing communication (promotion) strategies. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to the Course | | 2nd Week | Overview of International Business and Globalization | | 3rd Week | National Environmental Differences-1 | | 4th Week | National Environmental Differences-2 | | 5th Week | Ethics and Social Responsibility | | 6th Week | Strategies for International Business-1 | | 7th Week | Strategies for International Business-2 | | 8th Week | MIDTERM EXAM PERIOD (NO REGULAR CLASSES) | | 9th Week | The Organization and Governance of Foreign Operations | | 10th Week | Global Marketing | | 11th Week | Global Production and Supply Chains | | 12th Week | Global Management of Human Resources | | 13th Week | Case Study Discussions | | 14th Week | Case Study Discussions |
|
| RECOMENDED OR REQUIRED READING | Keegan, W. J. and Green, M. C. (2013), Global Marketing, 7th Ed., PEARSON.
Lecture Notes |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Questions/Answers,Case Study |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Presentation of Case Study | 1 | 10 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | | | | | Preparation for Final exam | 1 | 50 | 50 | | Course hours | 13 | 3 | 39 | | Preparation for Midterm exam | 1 | 25 | 25 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | 1 | 10 | 10 | | Presentation (including preperation) | 13 | 1 | 13 | | Total Workload | | | 139 |
|---|
| Total Workload / 30 | | | 4,63 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
