| TYPE OF COURSE UNIT | Compulsory Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | 2 |
| SEMESTER | Third Term (Fall) |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Professor Doğan Yaşar Ayhan
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) To learn basic theoretical concepts about marketing
2) To discuss the environmental forces and marketing ethics
3) To focus on consumer-based marketing strategies
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | ULT116 INTRODUCTION TO BUSINESS |
| COURSE DEFINITION | This course mainly deals with basic theoretical concepts in the field of marketing and product, price, distribution and marketing communication (promotion) strategies. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to the Course
| | 2nd Week | Basic Concepts and Development of Marketing
| | 3rd Week | Marketing Management, Strategic Planning and Marketing Planning
| | 4th Week | Marketing Environment
| | 5th Week | Consumer Markets (B2C)
| | 6th Week | Business Markets (B2B)
| | 7th Week | Segmentation, Targeting and Positioning Strategies
| | 8th Week | MIDTERM EXAM PERIOD (NO REGULAR CLASSES) MIDTERM EXAM PERIOD (NO REGULAR CLASSES) MIDTERM EXAM PERIOD (NO REGULAR CLASSES)
| | 9th Week | Brand Decisions
| | 10th Week | Product Decisions
| | 11th Week | Price Decisions
| | 12th Week | Distribution Decisions
| | 13th Week | Communication Decisions
| | 14th Week | Presentation |
|
| RECOMENDED OR REQUIRED READING | Kotler, P. and Armstrong, G. (2018), Principles of Marketing, 17th Ed., PEARSON. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Questions/Answers,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Project | 1 | 10 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | | | | | Preparation for Final exam | 1 | 50 | 50 | | Course hours | 3 | 13 | 39 | | Preparation for Midterm exam | 1 | 25 | 25 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | 1 | 10 | 10 | | Presentation (including preperation) | 13 | 1 | 13 | | Seminar (including preperation) | | | | | Total Workload | | | 139 |
|---|
| Total Workload / 30 | | | 4,63 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
