TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	4
SEMESTER	Seventh Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Get basic knowledge about marketing in health services. 2) After obtaining the basic information about marketing in health services, propose solutions to find a solution to the selected health problem and improve it with their projects.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	There is no recommended optional programme component for this course.
COURSE DEFINITION	Fundamental concepts related to marketing, history of marketing, types of marketing, classification of marketing functions, services marketing, specialties of services and history, health care services and services policy, price, placement, promotion in health care marketing and their strategies are included in this course.
COURSE CONTENTS	WEEK TOPICS 1st Week Fundamental Concepts About Marketing 2nd Week Healthcare Services and Properties 3rd Week Healthcare Goods and Properties 4th Week Pricing Services Production in Healthcare Sector 5th Week Distribution of Healthcare Services 6th Week Promotion of Healthcare Services 7th Week Midterm Exam 8th Week Advertisement in Healthcare Sector 9th Week Public Relations in Healthcare Sector 10th Week Strategic Marketing in Healthcare Sector 11th Week Information About Project 12th Week Project Work 13th Week Project Work 14th Week Project Presentation
RECOMENDED OR REQUIRED READING	Bercowitz E (1996) Essentials of Health Care Marketing, An Aspen Publication Bercowitz E (1996) Essentials of Health Care Marketing, An Aspen Publication Lovelock, Wright (2003) Principles of Service Marketing and Management, Prentice Hall. Tek, Ö. (1997) Pazarlama İlkeleri, İzmir. Greenspan B (2002) Health Care Marketing, Emerald Group Publication Karaca Ş, (2015) Sağlık Hizmetlerinde Pazarlama, Beta Basım Yayın
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Presentation,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Assignment 1 10 Project 1 50 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No