At the end of this course, the students; 1) will be able to evaluate the importance of entrepreneurship in the global economy. 2) will be able to define how a good entrepreneur should be and the main personality traits of the entrepreneur. 3) will be able to explain the environmental, sectoral, economic and political balances that support and challenge entrepreneurship. 4) will be able to evaluate how an entrepreneur acts when making a new business decision.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
This course; the process of starting a business, the process to be followed in starting a business, risk analysis, institutions and organizations that can provide support in starting a business, conditions and opportunities. Examines the importance of market research and design in the process of starting a business.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Fundamentals of Entrepreneurship
2nd Week
Entrepreneur's Mind: From Thought to Reality
3rd Week
Strategic Management and Entrepreneur
4th Week
Different Types of Business and Agency
5th Week
Buying an Existing Business
6th Week
Creating a Strong Marketing Plan for Management Success
7th Week
E-commerce and Entrepreneurship
8th Week
Managing Cash Flow
9th Week
Preparing a Successful Financial Plan
10th Week
Creating a Winning Business Plan
11th Week
Debt and Equity Resources
12th Week
Choosing the Right Place and Planning
13th Week
Entrepreneurship with a Global Perspective
14th Week
Managing and Planning the Growing Company
RECOMENDED OR REQUIRED READING
Bayraktaroğlu, Serkan (2005) Girişimcilik Ders Notları, Sakarya Kitabevi, Sakarya. Arıkan, Semra (2004), Girişimcilik, Siyasal kitabevi, Ankara. Döm, S. (2006), Girişimcilik ve Küçük İşletme Yöneticiliği, Detay yayıncılık.