At the end of this course, the students; 1) comprehend the phenomenon of fashion in terms of aesthetics and socio-economic as well as in terms of design, 2) better understand the aesthetic aspect of fashion and the driving forces in the development of this aspect, 3) understand how the concepts of fashion and commodity aesthetics are intertwined, 4) understand the main lines and theories of commodity aesthetics, 5) better understand the applications and tools of Meta aesthetics.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
In this course; The interaction and applications between fashion and commodity aesthetics are examined from both theory and practice. From production to consumption of fashion, which is an important application of commodity aesthetics; A very wide field of application, from the psychology of the receiver to the technocracy of sensibility, is handled under the umbrella of aesthetics.
COURSE CONTENTS
WEEK
TOPICS
1st Week
What is fashion, the definition of fashion, the phenomenon of fashion and philosophical-sociological interpretations.
2nd Week
The aesthetic function of fashion - fashion products and the design process - applied aesthetic process.
3rd Week
Fashion Theories, basic principles of fashion, common points and applications of fashion and commodity aesthetics
4th Week
Creativity and design in meta aesthetics, Trend Concepts, Trend Setters, Trend Creators and Role Models.
5th Week
Types of fashion; high fashion (Haute Couture), ready-to-wear (Prete porter), street fashion (Street Style).
6th Week
Meta aesthetics theory and applications.
7th Week
Visa
8th Week
Advertising and fashion in commodity aesthetics.
9th Week
Design aesthetics and sales aesthetic applications - Market Analysis. Sales Space design.
10th Week
Psychological driving force in commodity aesthetics: Youth addiction and youth emphasis.
11th Week
Anthropological philosophical background of commodity aesthetics - universality from design - concept of locality - establishment of sexual identities, national identity and clothing culture.
12th Week
Fashion in the consumer society- The concept of the new and the creation of the new- Is the new old?
13th Week
The global operation of commodity aesthetics.
14th Week
General evaluation-Discussion.
RECOMENDED OR REQUIRED READING
Arnheim Rudolf, New Essays on the Psychology of Art, California Press, USA 1986 Gür, Ş. Ö.; Mekan Örgütlenmesi, Gür Yayıncılık, Trabzon, 1996. Freud S., Sanat ve Sanatçılar Üzerine, (çev. Kamuran Şipal) Bozak Yay. 1979 İstanbul Norberg-Schulz, C.; Existence, Space and Architecture, Studio Vista, London, Venzer Gerhard, Deliler ve Dahiler, (çev. Gürsel Aytaç) Omnia, İstanbul, 2010 Adorno, The Culture Industry, (ed.J.M.Bernstein) Routladge, London 1991 Crane D., Moda ve Gündemleri, (Çev. Özge Çelik) Ayrıntı Yay. 2000 İstanbul Davıs F., Moda Kültür ve Kimlik, (Çev. Özden Arıkan) Yapı Kredi Yay. 1997, İstanbul Fischer J. Sosyoloji Nedir ? (Çev. Nilgün Çelebi) Atilla kitabevi, 1996, Ankara Haug W.F. Meta Estetiğinin Kritiği, (Çev. Metin Toprak) Felsefe Logos, 2008, İstanbul Ülger Emir H., G.Simmel?de sınıfsal farklılığın nesnelleştiği bir alan: Moda felsefesi?, Felsefe Dünyası, Sayı 59, 2014/1
