At the end of this course, the students; 1) Explain position and functions public relations in health organizations and understand the need for health care institutions and functions of the science allows PR 2) Know the Public relations activities of health institutions in the concepts, methods and conceptions. 3) Define the concept of public relations and know the techniques used of public relations in activities and organization 4) Recognize of the concepts related to public relations and public relations allows other disciplines. Public relations, communications, internal communications, media management will have sages. 5) Recognize the internal health care institutions and external public relations activities. Understand the importance of corporate image. 6) Discuss the importance of media in public relations work. and ability of the organizationtheir activities fort he promotion of knowledge 7) Know the must-have features to take part in the public relations department of health institutions and responsibilities of the staff
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course includes; health establishments of public relations, importance, public relations, organization, good health enterprises introduce herself to society, to organize activities for the promotion of the entity, the entity to recognize its employees, the public relations training for employees in different environments and the importance of communication, public relations, public relations, corporate image creation, health communication, health promotion, publicity activities, communication techniques, communication skills, social and cultural factors that determine the location, location, socio-economic and cultural effects on health, media relations, public relations, crisis management, the scope of work, public relations, organizational models, and problem-solving approach.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Definition of the concept of Public Relations, Public Relations and scope, the devolopment of public relations,
2nd Week
Reveals the need for PR reasons in Health Care. İmportance of Public Relations in Health Care
3rd Week
Concepts close to Public Relations. PR and communications
4th Week
Concepts close to Public Relations; PR and colors, body language, logos and slogans.
5th Week
Concepts To Public Relations; Public Relations and Advertising,
6th Week
Concepts To Public Relations; Public Relations and Marketing, Public Relations and Publicity, Public Relations and Propaganda
7th Week
Mid Term Exam
8th Week
Form of Organization Health Care Public Relations, Public Relations Departments Structure
9th Week
Health Care public relations actives; lobbying, sponsorship, image building
10th Week
Health care PR target audience, adn the definition of the target audience
11th Week
Health care Public Relations and Effective media management and media adaptation, media selection
12th Week
Public Relations department of health care Intercompany PR; scope and applications.
13th Week
Public Relations and non-health care
14th Week
Public Relations department of health care institutions need to have people who will do the task properties
RECOMENDED OR REQUIRED READING
Canöz, K., (2010), Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Palet Yayınları Erdoğan, İrfan., (2006). Teori ve Pratikte Halkla İlişkiler, ERK yayınları, Ankara Okay, A. ve A. Okay (2005). Halkla İlişkiler: Kavram, Strateji ve Uygulamalar, Der Yayınları, İstanbul Peltekoğlu, F. B. (2007). What is Public Relations? Beta Basım Yayım, İstanbul Seçim, H. ve diğ. (2000). Halkla İlişkiler Uygulamaları ve Örnek Olaylar, Anadolu Üniversitesi Açıköğretim Fakültesi, AÖF Yayın No: 431, Eskişehir Tengilimoğlu, D. (2001). Sağlık kuruluşlarında halkla ilişkiler, Gazi Press., Ankara Tengilimoğlu, D.,(2011). Sağlık Hizmetleri pazarlaması, I.Baskı, Siyasal Kitabevi, Ankara Theaker, A. (2006). Halkla İlişkilerin Elkitabı, Çev: Murat Yaz, MediaCat, İstanbul Tosun, N.B. (2004). Pazarlama Halkla İlişkileri ve Reklam, Türkmen Kitabevi, 1. Baskı, İstanbul.
