At the end of this course, the students; 1) Gain awareness of social problems and deficiencies. 2) In the context of his own formation, they will gain experience in putting forward creative solutions for social benefit and applying these solutions. 3) They will become competent in producing and managing projects. 4)
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
Social responsibility is the general name of all the added values ??that individuals or institutions produce freely by considering social benefit and/or positive discrimination for socially disadvantaged groups.
Social responsibility projects, on the other hand, are the state of the benefit, which is mostly produced by institutions by considering the public interest, within the framework of the project management rules and ultimately in a way that feeds the corporate identity and image.
In order to produce social responsibility projects, project management and its principles should be known.
Project management is concerned with planning, executing and controlling complex and unique activities undertaken within a defined period in order to create a specific result, from the beginning to the end, with an integrated perspective. Efforts exhibited in harmony in different areas in the project management process are critical for the success of the projects.
The aim of the course is to provide students with the knowledge and skills they will need in terms of project management and specifically designing and managing social responsibility projects.
Students will also have the opportunity to demonstrate the theoretical knowledge they have acquired through the projects they will produce and manage during the course.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Project Management and Methodology: Definition and methodology. Causes of failure in projects. Success factors. Organizational benefits. Stakeholders. Project constraint triangle. Project lifecycle.
2nd Week
Organizational Strategies and Project Selection: Strategies. Projects. Classification of projects. Selection criteria and methods
3rd Week
Project Management Process Groups and Knowledge Areas: Project life cycle. 5 process groups of project management according to PMI. Project initiation, execution, monitoring and control and closing. 10 knowledge areas of project management according to PMI. Relationship between process groups and knowledge areas
4th Week
Social Responsibility Projects: Definition. Project areas. Benefits. Competitor analysis. The cost of the project idea to the brand / establishment. Creating Project Analysis Groups and Distributing Sample Project Topics
5th Week
Sample Project Analysis ? Successful Practices
6th Week
Sample Project Analysis ? Failed Applications
7th Week
Midterm
8th Week
Discussion on Selection and Applicability of Project Topics
9th Week
Project Design
10th Week
Project Design
11th Week
Project Design
12th Week
Project Implementation and Critical
13th Week
Project Implementation and Critical
14th Week
Project Presentations
RECOMENDED OR REQUIRED READING
Mandatory Reading List:
Kurumsal Sosyal Sorumluluk Projeleri, Ebru Özgen, Profil Kitap. Kurumsal Sosyal Sorumluluk ve Marka İmajı, Özer Silsüpür, Palet Yayınları. Proje Yönetimi, İsmet Barutçugil, Kariyer Yayınları.
Recommended Reading:
Kurumsal Sosyal Sorumluluk-Kampanya Denemeleri, Murat Sezgin, Kriter Yayınları. Kurumsal Sosyal Sorumluluk: Pazarlamada Yeni Bir Paradigmaya Doğru, Gül Bayraktaroğlu, Literatür Yayıncılık. Kurum İmajı ve Sosyal Sorumluluk, Nejat Özüpek, Eğitim Yayınevi.
