TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will be able to explain the periods from cave paintings, which are the first visual communication indicator, to the present day. 2) Recognizes the visual communication design products of the periods within the framework of their general characteristics, design principles and criteria. 3) Knows the designers who left their mark on the periods and influenced the visual communication design world with their works. 4) Knows the reflection of cultural, economic and political characteristics of periods on visual communication.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	The developments in visual communication design from the 20th century to the present and the effects of this development on the movements in the field of art and culture are discussed. Within the scope of the course, the impact of the 20th century industrial revolution on visual communication, the trends and schools affecting design, postmodernism and graphic design, the digital revolution and beyond, important events from the 20th century until today in the field of design are examined and the main developments in the history of design that shape current trends are examined.
COURSE CONTENTS	WEEK TOPICS 1st Week General information and acquaintance with the course, First communication systems, Latin Alphabet, development of typography, Early manuscripts, Johann Gutenberg and the discovery of the printing press. 2nd Week Early Renaissance, Humanism, Albrecht Dürer, German book illustrations, Golden age of typography in France 3rd Week Industrial Revolution, invention of photography. 4th Week Victorian Age, Arts and Crafts Movement. 5th Week Art Nouveau, Cubism, Surrealism, Futurism, Dada. 6th Week Russian Suprematism, Constructivism, De Stijl, Bauhaus Movement. 7th Week Modern art movements in America International typographic style, New York School. 8th Week Midterm. 9th Week British, American, Swiss International Style, Corporate Identity, Polish, Psychedelic, Japan Styles. 10th Week Corporate Identity and Visualization of symbols. 11th Week Conceptual Image. 12th Week National understandings with a universal perspective, Post-Modern: Memphis/Basel/Zurich, American Post-Modern, Punk, New Wave. 13th Week Digital Revolution. 14th Week Turkish Graphic Designers.
RECOMENDED OR REQUIRED READING	History of Graphic Design, Philip B. Meggs BEKTAŞ, Dilek, ?Çağdaş Grafik Tasarımın Gelişimi? Sanat Dizisi 2, Yapı Kredi Yayınları Ltd. Şti. 1992.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Problem Solving,Practice,Report Preparation,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 3 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 14 3 42 Preparation for Final exam 1 10 10 Course hours 14 2 28 Preparation for Midterm exam 1 10 10 Laboratory (including preparation) Final exam 1 3 3 Homework 2 20 40 Project 1 15 15 Total Workload 150 Total Workload / 30 5 ECTS Credits of the Course 4
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No