At the end of this course, the students; 1) Know and applies the methods of designing a business model with a project nature, 2) Know and can use the right research methods in the stages of project idea finding and development, 3) Can effectively present functional projects in accordance with the rules they have designed.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
The aim of the course is; is to provide students with the ability to develop and present an idea. In this context, in addition to the knowledge of when an idea can become functional, applicable and effective; It will also be shared how research methods will be used during the steps to be followed to achieve these. In addition, pre-midterm presentations will be made on the products that have evolved from the post-midterm idea to the project, and presentation techniques will be discussed in practice.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Meeting and General Information About the Course.
2nd Week
What is an Idea and What Is Not? 7 Ways to Develop Ideas
3rd Week
From Idea to Project: Introduction to Research Methods
4th Week
Creating a Project Outline: Conceptualization of Idea, Topic Selection, Problem Definition, Context, Limitations, etc.
5th Week
Project Development: Data Collection, Data Analysis, Research Method Selection and Process Management.
6th Week
Project Testing: Focus Group Tests and Evaluations
7th Week
Project submission
8th Week
What is a Presentation? Presentation Types, Components, Preparation Process, Tools and Presentation Design.
9th Week
Communication Methods for Effective Presentation (Ethos-Pathos-Logos)
10th Week
Language, Diction and Intonation in Presentation, Oral Communication Design
11th Week
Nonverbal Communication and Use of Body Language in Presentation
12th Week
Using Visuals in Presentation and Designing the Visual Communication Process
13th Week
Q&A Tips and Time Management in Presentation
14th Week
Project Presentations
RECOMENDED OR REQUIRED READING
Mandatory Reading List:
- İkna ve Sunum, Peter Coughter, MediaCat Yayıncılık. - Bedenin Dili, Zuhal Baltaş, Remzi Kitabevi. - Tongue Fu ? Sözlü Dövüş Sanatı, Sam Horn, Boyner Yayınları. - Bir Fikrin mi Var?, Fuat Sami, İnkılap Kitabevi.
Reccomended Resources:
- Beden Dili, Joe Navarro, Alfa Yayıncılık. - Dijital Beden Dili, Erica Dwahan, Timaş Yayınları. - Beden Dili Rehberi, Richard Webster, Olimpos Yayınları.
