TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	2
SEMESTER	Third Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	Professor Özge Mazlum
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Knows definitions and concepts related to typography. 2) Understands the role of typography as a design element and applies it effectively in visual communication design applications. 3) Learns about the existence and usability of different fonts. 4) Knows the historical development of typography related to typeface classifications. 5) Hierarchical arrangement in design makes information structuring.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	In this course, which is carried out with applications supported by projects and studio seminars, in order to ensure effective visual communication and give the right message; Anatomical forms of typefaces, typographic language, typeface features, fonts or font families, font selection, choice of letter size, text arrangement, use of space will be taught. The aim of this course is to raise awareness of the power of typography in creating meaning, to explore typography as a tool for representing concepts and to encourage conceptual thinking, and to explore the environments that use typography.
COURSE CONTENTS	WEEK TOPICS 1st Week WEEK 1 Lecture introduction. Question-answer. Source reading assignment. 2nd Week WEEK 2 Theoretical presentation. Source reading assignment. 1. Project (Typographic Photography in Everyday Life) briefing. 3rd Week WEEK 3 1. Project process. 4th Week WEEK 4 1. Project delivery. 2. Project (Typeface-Concept Matching) information. 5th Week WEEK 5 Project 2, phase 1. 6th Week WEEK 6 2nd Project, 2nd phase. 7th Week WEEK 7 2nd Project, 3rd phase. 8th Week WEEK 8 2. Project delivery. 3. Project (3D poster from Letter Section) information. 9th Week WEEK 9 3. Project, font selection and letter section composition. 10th Week WEEK 10 3. Project, conversion of selected sections into graphic design. 11th Week WEEK 11 3. Project, starting the 3D model application on the printed photoblock. 12th Week WEEK 12 3. Project, the continuation of the 3D model phase. 13th Week WEEK 13 3. Project deliveries and critiques. 14th Week WEEK 14 Final exam (typographic portrait).
RECOMENDED OR REQUIRED READING	1. Allan Haley, 1990, ABC's of Type. New York: Watson-Guptill Publications 2. Ambros, G. and Harris, P., Typo: The Fundamentals of Typography, AVA Publishing 3. Carter, R., Day, B., Meggs, P. Typographic Design: Form and Communication 4. Conover, E. Thedore, 1985, Graphic Communication Today. USA: West Pub. Co. 5. Craig, J. 1990, Basic typography: a design manual, New York: Watson-Guptill Publications. 6. Craig, J. 2006, Designing with Type: The Essential Guide to Typography, Watson-Guptill, New York 7. De Jong, C. and Tholenaar, J. 2009, A Visual History of Typefaces & Graphic Styles, 1628-1900, Taschen 8. Emre Becer, 2007, Modern Sanat ve Yeni Tipografi, Ankara: Dost Kitabevi Yayınları 9. Erik Spiekermann & E.M. Ginger, Stop Stealing Sheep Findout How Type Works, Adobe Systems Inc, CA, 2003 10. Hillner, M., Basic Typography 01: Virtual Typography, AVA Publishing, Switzerland 11. James Fellici, The Complete Manual of Typography, Pub: Adobe Press, 2011, 2nd ed. 12. Jubert, R., Lupton, E. And Lemoine, S., Typography and Graphic Design: From Antiquity to the Present, Flammarion 13. Krause, J. 2007, Type Idea Index, How Books 14. Lupton, Ellen. 2004, Thinking with Type, Princeton Architectural Press, New York 15. Lupton, E. and Cole Phillips, J., Graphic Design: The New Basics, Princeton Architectural Press, New York and Maryland Institute College of Art, Baltimore 16. Marion March, 1988, Creative Typography. Oxford: Phaidon 17. Martin Solomon,, 1990, The Art of Typography. New York: Watson-Guptill Publications. 18. Phil Baines & Andrew Haslam, Type & TyPography, Watson-Guptill, NY 2002 19. Pipes, A., Foundations of Art and Design, Laurence King Publishing 20. Robert Bringhurst, 1997, 2002, The Elements of Typographic Style, Hartley & Marks, Toronto 21. Roy Paul Nelson,,1987, Publication Design. Iowa: WM. C. Brown Publishers. www.thinkingwithtype.com 22. Sarıkavak, N. K., Tipografinin Temelleri, Doruk 23. Sarıkavak, N. K., Sayısal Tipografi: Batı da ve Ülkemizde Sayısal Harf/Font Tasarımcıları, Başkent Üniversitesi Yayınları 24. Simon Garfield, 2011, Just My Type: A Book About Fonts, Profile Books, London 25. Steven Heller, The Education of a Typographer, Allworth Press, NY, 2004 26. Timothy Samara, 2006, Typography Workbook: A Real-World Guide to Using Type in Graphic Design, Rockport Publishers.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture, Education-Practice, Project, Presentation, Discussion, Problem / Problem Solving, Report Preparation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Project 3 90 Attendance 1 10 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 12 1 12 Preparation for Final exam Course hours 14 4 56 Preparation for Midterm exam Laboratory (including preparation) 8 2 16 Final exam Homework Project 3 12 36 Total Workload 120 Total Workload / 30 4 ECTS Credits of the Course 4
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No