TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	1
SEMESTER	First Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	3
NAME OF LECTURER(S)	Assistant Professor Nurcan Pınar Eke
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Recognizes, defines and discusses the concept of communication with its different dimensions, 2) Knows the relationship between communication and ideology; develops an awareness of the ideological structure of the tools and methods used while communicating, 3) Learns the relationship between language and sexism; become conscious of cultural myths and linguistic structures, have the necessary background equipment. 4) Gains perspective on mass communication and its cultural functions; will be able to design an effective and effective communication process.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	The aim of this course is to inform students about the basic concepts, theories and discussions of communication; so ?correct? and ?purposeful? is to establish a frame of reference that will enable them to design communication processes.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction and general information about the course. Discussion on key topics: What is Communication? Why do people want to communicate? What do we actually do by communicating? What does communicating do to us? The act of communication is based on what basic elements? What is the purpose of existence of a communication designer? 2nd Week Information and discussion about communication types (written, verbal and nonverbal communication) and forms (internal, relational, group, organizational and mass communication). 3rd Week The relationship between society, culture, ideology and communication. What is ideology? What is false consciousness? How is ideology manifested in the types and forms of communication? Is the word ideological? Speech-action theory. The link between discourse and ideology. 4th Week Language as a means of communication. Language and gender relationship. The role of ideology in the construction of language and cultural myths. Myths, verbal violence and communication. 5th Week Overview of communication models. 6th Week Communication Theories I: Information and discussion about mainstream/traditional theories. 7th Week Communication Theories II: Information and discussion about critical theories. 8th Week Midterm 9th Week Mass communication and technological determinism. 10th Week Mass communication and political economy. How do we create consent? 11th Week Mass communication and propaganda techniques. Rhetoric as the basis of persuasion. 12th Week Mass communication and cultural studies. Discussion on the concepts of representation and construction in communication. 13th Week Mass communication and reception. What do we do with the messages sent to us? 14th Week Final exam
RECOMENDED OR REQUIRED READING	Mandatory: - İletişimin ABC?si, Ünsal Oskay, İnkılap Kitabevi. - İletişim Kuramları Tarihi, Armand ve Michele Mattelart, İletişim Yayınları. - Bilgi Toplumun Tarihi, Armand Mattelart, İletişim Yayınları. Recommended: - İletişim Çalışmalarına Giriş, John Fiske, Pharmakon Yayınları. - İletişim Teorileri, Werner J. Severin ve James W. Tankard, TheKitap Yayınları. - İletişim Sözlüğü, Erol Mutlu, Ütopya Yayınevi. - Öteki Kuram, İrfan Erdoğan ve Korkmaz Alemdar, ERK Yayınları. - Kitle İletişim Kuramları, Levent Yaylagül, Dipnot Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Problem Solving,Presentation,Report Preparation,Questions/Answers,Discussion,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 7 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 14 2 28 Preparation for Final exam 1 3 3 Course hours 14 2 28 Preparation for Midterm exam 1 4 4 Laboratory (including preparation) Final exam 1 4 4 Homework 7 3 21 Presentation (including preperation) 0 0 0 Total Workload 90 Total Workload / 30 3 ECTS Credits of the Course 3
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No