At the end of this course, the students; 1) Explain to marketing, marketing environment, strategic planning 2) Explain to marketing information system and marketing research 3) Explain to consumer markets, industrial market and international market and consumer behavior 4) Explain to market segments, target market selection and demand forecast 5) Knows marketing mix, explains its elements 6) Explain to and conduct to problem based learning 7) Explain to distribution channels and services marketing
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
No
COURSE DEFINITION
COURSE CONTENTS
WEEK
TOPICS
1st Week
Goals course unit, marketing topic, scope, evolution and modern marketing managemenet
2nd Week
Marketing, contents, devoloping to marketing and new trends
3rd Week
Marketing envioremnt, strategic planing and role of marketing
4th Week
Marketing information system and marketing research
5th Week
Consumer markets and consumer behavior
6th Week
Industrial marketing and international marketing
7th Week
Market segment, target market selection and demand forecast
8th Week
Midterm
9th Week
Product
10th Week
Price
11th Week
Problem Based Learning
12th Week
Problem Based Learning
13th Week
Problem Based Learning
14th Week
Distribution channels, services marketing
RECOMENDED OR REQUIRED READING
1. İsmet MUCUK. Pazarlama İlkleri. 20.Baskı, Türkmen Kitabevi 2. Ö.TORLAK, R.ALTUNIŞIK ve Ş.ÖZDEMİR. Pazarlama İlkeleri ve Yönetimi. Sözcü Kitabevi 3. R.ALTUNIŞIK, Ş.ÖZDEMİR ve Ö.TORLAK. Modern Pazarlama. 4.Baskı, Değişim Yayınları