TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Improve the skills of designing strategic planning process for retailers. 2) Explore the factors that affect consumers' different purchasing act. 3) Demonstrate an understanding of the effect of retailing markets on retailing logistics. 4) Take an active role in individual and group discussions about retailing logistics. 5) Demonstrate an understanding of the effect of retailers on effective and efficient operation of supply chain. 6) Demonstrate an understanding of the importance of information exchange and integration between supply chain members.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION	The aim of this lecture is to formulate and apply principles and practices of supply chain management to retailing. In order to appreciate these principles and practices, the unit will focus on retail logistics, nationally and globally. The unit will also focus on identifying the retail market to enable learners to gain an understanding of the influences that impact on retail logistics. Students will review retail strategies and networks in the retail industry. . Globalization is also important for most businesses and students will examine how this impacts on the retail supply chain. Students will also have opportunities to learn about e-retailing and how this has been used in retail logistics. The unit is particularly relevant for those employed by retailers or by third party operators serving the retail sector and also for those with an interest in the retail sector.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to Retailing 2nd Week Building and Sustaining Relationships in Retailing 3rd Week Strategic Planning and Organizations in Retailing 4th Week Retailing Strategy 5th Week Identifying and Understanding the Customer 6th Week Information Gathering and Processing in Retailing 7th Week Retail Site Selection 8th Week Midterm Exam 9th Week Retail Organization and Human Resource Management 10th Week Financial and Operational Dimensions 11th Week Developing and Implementing Merchandise Plans 12th Week Financial Merchandise Management 13th Week Pricing in Retailing 14th Week Establishing and Maintaining a Retail Image; Integrating and Controlling the Retail Strategy
RECOMENDED OR REQUIRED READING	Barry Berman ve Joel R Evans "Retail Management: A Strategic Approach", Prentice Hall, 11th Ed., USA, 2009. Lecturer Notes
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Presentation,Discussion,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 10 Attendance 1 10 Presentation of Case Study 1 10 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 3 5 15 Individual or group work 8 4 32 Preparation for Final exam 1 40 40 Course hours 14 2 28 Preparation for Midterm exam 1 20 20 Laboratory (including preparation) Final exam 1 1 1 Homework 3 4 12 Total Workload 149 Total Workload / 30 4,96 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No