At the end of this course, the students; 1) Have knowledge about e-commerce, 2) Some points can be considered while shopping online, 3) They can establish an e-commerce company, 4) They can see the features, types, positive and negative aspects of electronic commerce, 5) Can understand electronic commerce applications in the sector.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
BUSINESS, FOREING TRADE TRANSACTION
COURSE DEFINITION
Identifying and explaining the main causes of Electronic Commerce, understanding and explaining the digital change factors that await businesses, internet, telecommunications systems, web software, electronic data transmission (EDI), e-commerce/e-marketplace business models, web marketing, privacy and security, legal problems and the future of electronic commerce and e-commerce strategies. In addition, detailed information is provided on subjects such as B2B, B2C, C2C, C2B, Amazon FBA and Dropshipping.
COURSE CONTENTS
WEEK
TOPICS
1st Week
General information about the course
2nd Week
Introduction to Electronic Commerce
3rd Week
Infrustructure of Electronic Commerce
4th Week
Security and Payment Systems in Electronic Shopping
5th Week
Electronic Commerce and Related Legal Regulations
6th Week
Electronic Commerce and Taxation
7th Week
Electronic Service and Electronic Customer Relationship Management
8th Week
Midterm Exam
9th Week
Electronic Commerce and Information Systems
10th Week
Importance and Features of Electronic Stores
11th Week
Electronic Retailing
12th Week
Electronic Marketing
13th Week
Electronic Commerce and Logistics
14th Week
Mobile Shopping
RECOMENDED OR REQUIRED READING
Sabahat Özbay, Selma Akyazı, Electronic Commerce, Detay Publishing, Ankara, 2004. Mehmet Akif Çakırer, Electronic Commerce, Ekin Publishing, 2013. Worldef E-Commerce and E-Export site
*** If you need academic adaptation due to your disability, please contact the lecturer of the course.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Presentation,Discussion
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
35
Attendance
1
10
Total(%)
45
Contribution of In-term Studies to Overall Grade(%)
45
Contribution of Final Examination to Overall Grade(%)
55
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
14
2
28
Preparation for Final exam
1
10
10
Course hours
14
3
42
Preparation for Midterm exam
1
6
6
Laboratory (including preparation)
Final exam
1
1
1
Homework
1
1
1
Total Workload
89
Total Workload / 30
2,96
ECTS Credits of the Course
3
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)