TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Associate Professor Selay Ilgaz Sümer Associate Professor Recep Benzer
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Comprehend the importance of E-commerce. 2) Know the types of E-commerce. 3) Comprehend the relationship between marketing and E-commerce. 4) Know the fundamental concepts about E-commerce.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Electronic commerce describes the manner in which transactions take place over networks, mostly the internet. It refers to the strategic use of networks and computers to support the transaction of goods and services between customers and suppliers. Therefore, topics such as marketing and advertising in e-commerce, retailing in e-commerce, ethics in e-commerce etc. will be covered.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction 2nd Week Introduction to E-Commerce 3rd Week E-Commerce: Mechanisms, Infrastructure and Tools. 4th Week Practice I. 5th Week Retailing in E-Commerce: Products and Services. 6th Week B2B E-Commerce. 7th Week Practice II. 8th Week Midterm. 9th Week Innovative E-Commerce Systems. 10th Week Mobile E-Commerce. 11th Week Practice III. 12th Week Social E-Commerce. 13th Week Advertising in Marketing and E-Commerce. 14th Week Practice IV.
RECOMENDED OR REQUIRED READING	Efraim Turban, David King, Jae Lee, Ting-Peng Liang, Deborrah C. Turban, Electronic Commerce 2012 A Managerial and Social Networks Perspective, Pearson Education, Seventh Edition, 2012.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Questions/Answers,Problem Solving,Experiment,Practice,Other
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 10 Practice 1 15 Attendance 1 5 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1,5 1,5 Preparation for Quiz 4 1 4 Individual or group work Preparation for Final exam 1 30 30 Course hours 14 4 56 Preparation for Midterm exam 1 20 20 Laboratory (including preparation) Final exam 1 2 2 Homework 3 10 30 Quiz 4 ,5 2 Total Workload 145,5 Total Workload / 30 4,85 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION
WORK PLACEMENT(S)	No