At the end of this course, the students; 1) To explain Transport enterprises and 2) Within the Hospitality Industry and Tourism Marketing Methods for Locating and might reflect on the importance of 3) To evaluate Transportation Operations Management. 4) To evaluate Examples for Transportation Operations Management Functions . 5) To explain Transportation and Lodging Tourism Organization Contractors . 6) To evaluate Transportation and Lodging Tourism Organization Explain the applications on coordination between businesses.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
Types of Transport Industry, Tourism Industry and the importance of places of Contents and Methods in Tourism Marketing Basics, Examples for Transport Enterprises Management and Functions. TransportationAccommodationTravel Agencies for coordination between the Evaluation of applications
COURSE CONTENTS
WEEK
TOPICS
1st Week
The basic concepts of tourism and transport
2nd Week
The historical development and the development of tourism and transport factors
3rd Week
Functions of transport means in tourism
4th Week
Railway transport and tourism
5th Week
Road transport and tourism
6th Week
Sea transport and tourism
7th Week
Air transport and tourism
8th Week
Midterm Exam
9th Week
Determination of the demand for the type of tourism transport
10th Week
Determination of the demand for the type of tourism transport
11th Week
Transport and accommodationtravel businesses, and price problems of coordination between
12th Week
Transport and accommodationtravel businesses, and price problems of coordination between
13th Week
Transport services in tourism marketing methods I
14th Week
Transport services in tourism marketing methods II
RECOMENDED OR REQUIRED READING
Mehmet Gürdal, Turizm Ulaştırması, Karınca Matbaası, Üçüncü Basım, İzmir, 1995. Emrah Özkul, Turizmde Ulaştırma ve Havayolu işletmeleri, (içinde, Turizm İşletmeleri, Editörler: Şehnaz Demirkol, Burhanettin Zengin) , Değişim yayınları, Sakarya, 2009. Suavi Ahipaşaoğlu, İrfan Arıkan, Seyahat İşletmeleri Yönetimi ve Ulaştırma Sistemleri, Detay Yayıncılık, Ankara, 2003.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Questions/Answers
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
50
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
Preparation for Final exam
1
50
50
Course hours
14
3
42
Preparation for Midterm exam
1
50
50
Laboratory (including preparation)
Final exam
1
1
1
Homework
Total Workload
144
Total Workload / 30
4,8
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)