TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) To familiarize students about marketing concept. 2) Recognition of services marketing mix. 3) To explain about marketing research.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	The main purpose of this lecture is, gaining marketing principles and having ability to use them
COURSE CONTENTS	WEEK TOPICS 1st Week Introducing the course, Introduction 2nd Week Logistics and Marketing Concepts 3rd Week Marketing Environment, Strategic Planning and the Role of Marketing 4th Week Marketing Information System and Marketing Research 5th Week Consumer Markets and Consumer Behavior 6th Week Industrial Markets, International Markets and Service Markets 7th Week Market Segmentation, Targeting, Positioning and Sales Forecasting 8th Week Midterm Exam 9th Week Product, Price 10th Week Promotion 11th Week Personal Sales and Sales Management 12th Week Week Advertisement, Sales Development and Promotion 13th Week Deployment: Distribution Channels and Physical Distribution 14th Week Organization and Application in Marketing Management
RECOMENDED OR REQUIRED READING	Yükselen, C. (2010). Pazarlama, 8. Baskı, Ankara: Detay Yayıncılık. Kotler, P., J. Bowen ve J. Makens. (1999). Marketing for Hospitality and Tourism, Second Edition, New Jersey: Prentice Hall. Lovelock, C. Ve J. Wirtz. (2011). Servives Marketing, Seventh Edition, New Jersey: Pearson Education, Inc.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 10 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 30 30 Laboratory (including preparation) Final exam 1 1 1 Homework 1 35 35 Total Workload 149 Total Workload / 30 4,96 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No