At the end of this course, the students; 1) What is Public Relation 2) The function of Public Relation 3) The relation of advertisement, publicity, propaganda and marketing 4) The Public Relation campaigns 5) The practices of Public Relation
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
To teach the definition of public relations, the basic concepts, historical development process and sponsorship and lobbying approach.
COURSE CONTENTS
WEEK
TOPICS
1st Week
General informations about course scope, operation and evaluation.
2nd Week
Basic principles of public relations, the concept of audience.
3rd Week
Process of historical development of public relations.
4th Week
Understanding of ethics in public relations.
5th Week
The qualifications of public relations specialist.
6th Week
The examples of public relations organizations.
7th Week
Product, brand and corporate image
8th Week
Midterm Exam
9th Week
The importance of public relations in marketing communications.
10th Week
Public relations and advertising
11th Week
Public relations and exhibitions-fair design.
12th Week
Public relations and media
13th Week
Public relations and new media
14th Week
Corporate Social Responsibility
RECOMENDED OR REQUIRED READING
Sabuncuoğlu, Z. (2000). İşletmelerde Halkla İlişkiler. Ankara. Odabaşı, Y. (2000). Müşteri İlişkileri Yönetimi. İstanbul: Sistem Yayıncılık. Foster, T. (1997). Müşteri Memnuniyetinin 101 Yolu. İstanbul: Alfa Yayınları. Peltekoğlu, F. (1998). Halkla İlişkiler Nedir? İstanbul: Beta Basım. Bülbül, R. (1998). Halkla İlişkiler. Konya: Paragraf Dizgi ve Tasarım. İletişimi Anlamak, İrfan Erdoğan.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture, Sunum
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
40
Assignment
1
10
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
30
30
Laboratory (including preparation)
Final exam
1
1
1
Homework
1
40
40
Total Workload
154
Total Workload / 30
5,13
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)