TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Instructor Ayşe Şirin Gazialem
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Understands the historical development of promotional photography and the ethical principles that must be followed while performing this profession. 2) Masters design principles and develops aesthetic perception. 3) Prepares for a career in professional advertising photography. 4) Develops the ability to produce visuals in line with the subject and purpose. 5) Understands the importance of teamwork. 6) Creative perspective develops.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	To enable the student to produce photographs with strong photographic expression in the promotion area by being informed about the design elements and principles. To develop the creativity of students in the photographs taken for the promotion of products, places and other subjects.
COURSE CONTENTS	WEEK TOPICS 1st Week Course description. Explaining the content and purpose of the course, the way the course is run and the presentation of the materials. 2nd Week The use of light in the studio. 3rd Week Developing creativity in editing photos 4th Week Product photography: matte surfaces 5th Week Product photography: glossy surfaces 6th Week Product photography: creating a composition 7th Week Post-shooting and archiving 8th Week MIDTERM 9th Week The evolution of fashion photography 10th Week Portrait photography in the studio 11th Week Fashion photo shoot in the studio 12th Week Outdoor fashion photo shoot 13th Week Venue photos 14th Week Architectural photo shoot 15th Week FINAL EXAMINATION
RECOMENDED OR REQUIRED READING
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Practice,Project
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 20 Assignment 1 60 Total(%) 80 Contribution of In-term Studies to Overall Grade(%) 80 Contribution of Final Examination to Overall Grade(%) 20 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 14 3 42 Preparation for Final exam 1 25 25 Course hours 14 3 42 Preparation for Midterm exam 1 20 20 Laboratory (including preparation) Final exam 1 1 1 Homework 2 10 20 Total Workload 151 Total Workload / 30 5,03 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No