TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Apply economic concepts to media economics. 2) Know media markets. 3) Explain the characteristics of media products. 4) Analyze different media industries. 5) Know how market structure effects the activities of media companies. 6) Explain the global media in the economic context. 7) Evaluate the employment conditions of media industries.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week Week 1 'To learn about the content of the course, how to handle it and the evaluation tools as well as the media economy 2nd Week Week 2 Why media economy? Classical economic politics, Marxist economics Political and neo-classical economics approaches 3rd Week 3. Week Media Economy as a field of economy, its scope and development 4th Week 4. Week Basic concepts in economy 5th Week 5. Week Properties of Media Product and Production Processes in the Media, Costs 6th Week 6. Week Market structure in the market, monopolization. Market structure in the market, monopolization 7th Week Week 7 Printed Media Industry (books, magazines and newspapers) 8th Week 8th week midterm exam 9th Week Week 9 Auditory Visual Media Industry (radio, TV, music and film). 10th Week 10. Week Media Industry and Globalization 11th Week Week 11 Production, consumption, distribution and Internet industry in New Communication Technologies 12th Week Week 12 Advertising Industry 13th Week 13. Week Employment in the media 14th Week 14. Week Media Industry in Turkey
RECOMENDED OR REQUIRED READING	1) Albarran, A. B. (2002) Media Economics: Understanding Markets, Industries and Concepts, Iowa: Iowa State Press 2)Adaklı, G.(2006)Türkiye?de Medya Endüstrisi, Ankara:Ütopya Yayınları 3)Desmoulins,N.T.(1993) Medya Ekonomisi (çev.G.Üstün). Ankara:İletişim 4)Başaran, F. Ve Geray,H.(2005) (der)İletişim Ağlarının Ekonomisi 5)Söylemez,A.(1997) Medya Ekonomisi ve Türkiye Örneği, Haberal Eğitim Vakfı 6)Kaya, R. (2009) İktidar Yumağı: Medya-Sermaye-Devlet, Ankara: İmge
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Total(%) 0 Contribution of In-term Studies to Overall Grade(%) 0 Contribution of Final Examination to Overall Grade(%) 100 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 50 50 Course hours 14 3 42 Preparation for Midterm exam 1 30 30 Laboratory (including preparation) Final exam 1 1 1 Homework 1 20 20 Total Workload 144 Total Workload / 30 4,8 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No