TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Instructor Selçuk Temel
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Analyse the relationships between icon, index and symbols 2) Use pictoral elements and symbols in semiological language 3) Interpret visual communication design examples
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week 1st Week Introduction 2nd Week 2nd Week What is communication, what is visual communication? The need of communicating, reasons that effect perception 3rd Week 3rd Week Visual communication of the early period: Ideographs, pictographs, pre-historical visual communication, Mesopotamia, Egyptian hieroglyphs, innovation of letters, Chinese calligraphy, invention of paper 4th Week 4th Week Alphabets: Phoenician, Greek, Latin, Korean writings. The effects of printing Technologies on visual communication. 5th Week 5th Week Principles of design and visual communication 6th Week 6th Week Visual percepton: Gestalt, the difference between looking and seeing. 7th Week 7th Week Visual communication and semiology: Sign, symbol, index, icon 8th Week 8th Week Midterm 9th Week 9th Week Symbols (I): What is a symbol, its meaning, and how does it create a meaning? 10th Week 10th Week Symbols (II): Examining symbols and corporate signs semantically 11th Week 11th Week Symbols (III): Abstraction, readibility and meaning, abstraction in visual comunication 12th Week 12th Week Symbols (IV): Pictograms 13th Week 13th Week Design language (I): Representation and abstraction 14th Week 14th Week Design Language (II): Allegory in visual communication - metaphor, simile, satire
RECOMENDED OR REQUIRED READING	BECER, E. (2002) İletişim ve Grafik Tasarımı. Ankara: Dost Kitabevi Yayınları. UÇAR, T.F. (2004) Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi. ARNHEIM, R. (2007). Görsel Düşünme. İstanbul: Metis Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Practice,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 1 6 6 Preparation for Final exam 1 50 50 Course hours 14 3 42 Preparation for Midterm exam 1 30 30 Laboratory (including preparation) Final exam 1 1 1 Homework 1 20 20 Total Workload 150 Total Workload / 30 5 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No