At the end of this course, the students; 1) Know concept of the social media 2) Know its various platforms 3) Manage the relations of social network users 4) Understand the importance of ethics for social media users. 5) Understand the basics for creating content and activities.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
The aim of the course is to teach the students concept of Social Media and its platforms; user relations management ; importance of ethics for users and the basics for creating the content and the activities.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Concept of social media and its development.
2nd Week
Communication by way of social media, traditional media and social media relations.
3rd Week
Mobile media and social media relations.
4th Week
Social media platforms: Blog, forum, Sosyal medya platformları: Blog, forum, news groups, discussion groups, Wikis
5th Week
Managing the relations of social network users.
6th Week
Media sharing sites and managing relations with users.
7th Week
Elektronic mails and mail groups.
8th Week
Midterm exam
9th Week
Search engines and relations with users.
10th Week
Corporate web sites and relations with users
11th Week
Importance of creating content for socil media, content management.
12th Week
Activity creating, measurement and analysis.
13th Week
Social media ethics
14th Week
Consumer relations and social media.
RECOMENDED OR REQUIRED READING
- Sosyal Medya-Akademi, Ed: Kara T., Beta Yayınevi, İstanbul, 2012. - Sosyal Medya 101, Kahraman, M., MediaCat Kitapları, İstanbul, 2011.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Presentation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
30
Practice
1
20
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
30
30
Laboratory (including preparation)
Final exam
1
1
1
Homework
3
5
15
Performance Practice
7
3
21
Total Workload
150
Total Workload / 30
5
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)