TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Şükran Öktem
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know the concept of marketing 2) Know marketing mix 3) Can make market survey. 4) Know distribution channels 5) Possess knowledge about International Marketing
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	The main purpose of this lecture is, gaining marketing principles and having ability to use them
COURSE CONTENTS	WEEK TOPICS 1st Week Marketing Topic, Scope, Evolution and Modern Marketing Management 2nd Week Marketing Environment, The Role of Strategic Planning and Marketing 3rd Week Marketing Information Systems and Marketing Research 4th Week Consumer Markets and Consumer Behavior 5th Week Industrial (Organizational) Markets and Industrial Buyer Behaviour 6th Week Market Sections, Choosing Your Target Market and Demand Estimates 7th Week Product, Price 8th Week Midterm exam 9th Week Generally Promotion (Promotion) 10th Week Personal Selling and Sales Management 11th Week Advertising, Sales Promotion and Publicity 12th Week Distribution: Distribution Channels and Physical Distribution 13th Week Marketing Management and Auditing Organization Practice 14th Week International Marketing, Services Marketing
RECOMENDED OR REQUIRED READING	-Mucuk, İ.(2009), Pazarlama İlkeleri, Seçkin Yayıncılık, Ankara. - Tuncer Tokol, (2010), Pazarlama Yönetimi, Seçkin Yayıncılık. - Philip Kotler, Marketing Management, www.slideshare.net
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Assignment 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 30 30 Laboratory (including preparation) Final exam 1 1 1 Homework 1 40 40 Total Workload 154 Total Workload / 30 5,13 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No