TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	2
SEMESTER	Third Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	Assistant Professor Şükran Öktem
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know the importance of public relations 2) Know the functions of PR 3) Know the relations between advertisement, publicity and marketing 4) Possess knowledge about promoting campaigns 5) Can make practices in the field of PR
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	To teach the definition of public relations, the basic concepts, historical development process and sponsorship and lobbying approach.
COURSE CONTENTS	WEEK TOPICS 1st Week General informations about course scope, operation and evaluation. 2nd Week Basic principles of public relations, the concept of audience. 3rd Week Process of historical development of public relations. 4th Week Understanding of ethics in public relations. 5th Week The qualifications of public relations specialist. 6th Week The examples of public relations organizations. 7th Week Product, brand and corporate image 8th Week Mid-term 9th Week The importance of public relations in marketing communications. 10th Week Public relations and advertising 11th Week Public relations and exhibitions-fair design. 12th Week Public relations and media 13th Week Public relations and new media 14th Week Corporate Social Responsibility
RECOMENDED OR REQUIRED READING	1. Sabuncuoğlu, Z. (2000). İşletmelerde Halkla İlişkiler. Ankara. 2. Odabaşı, Y. (2000). Müşteri İlişkileri Yönetimi. İstanbul: Sistem Yayıncılık. 3. Foster, T. (1997). Müşteri Memnuniyetinin 101 Yolu. İstanbul: Alfa Yayınları. 4. Peltekoğlu, F. (1998). Halkla İlişkiler Nedir? İstanbul: Beta Basım.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Presentation,Lecture
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Assignment 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 30 30 Laboratory (including preparation) Final exam 1 1 1 Homework 1 20 20 Total Workload 134 Total Workload / 30 4,46 ECTS Credits of the Course 4
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No