TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree Without Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	8
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) At the end of this course, the students; Familiarize the research methods that are related to public relation, management according to objectives in program planning approach, strategic planning model, elements of program planning, target population, strategy, tactic, time table, communication concepts.
MODE OF DELIVERY	E-Learning
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	There is no recommended optional programme component for this course.
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to the Course, Public Relations Concept 2nd Week Concepts Related to Public Relations (Advertising, Propaganda, Image, Communication) 3rd Week Health Sector and Public Relations 4th Week Progression of Public Relations 5th Week Concept of Promotion 6th Week Concept of Recognition 7th Week State and Public Relations Issues 8th Week Public Relations in the Public Sector 9th Week Public Relations in the Private Sector 10th Week Internal Public Relations 11th Week Tools and Methods Used in Public Relations 12th Week New Concepts and Environments in Public Relations 13th Week Public Relations in Crisis 14th Week The Future of Advertising and Public Relations 15th Week
RECOMENDED OR REQUIRED READING	Public Relations In Health Care: A Guide For Professionals, Lewton, Kathleen Larey American Hospital Association 1995 Health Service Public Relations: A Guide To Good Practice, Silver, Roger. Radcliffe Medical Press Ltd. Oxford 1995 Public Relations: Strategies And Tactics Wilcox, Dennis L Longman New York 1998 Kazancı, Metin Halkla İlişkiler Ankara Üniversitesi Ankara 1980
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Project,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 20 Total(%) 20 Contribution of In-term Studies to Overall Grade(%) 20 Contribution of Final Examination to Overall Grade(%) 80 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 14 12 168 Preparation for Final exam 1 15 15 Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam 1 1 1 Homework 1 10 10 Total Workload 236 Total Workload / 30 7,86 ECTS Credits of the Course 8
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No