At the end of this course, the students; 1) Perform analysis about the health facilities' problem through the conclusion developing strategic recommendation.
MODE OF DELIVERY
E-Learning
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
There is no recommended optional programme component for this course.
COURSE DEFINITION
COURSE CONTENTS
WEEK
TOPICS
1st Week
Basic Topics for Strategic Management
2nd Week
Strategic Management in Organization
3rd Week
The strategic management process
4th Week
External Environment
5th Week
Internal Environment
6th Week
Portfolio Planning - Case Study (ın health sector)
7th Week
Models for Strategic Management- Case Study (in health sector)
8th Week
Models for Strategic Management- Case Study (in health sector)
9th Week
Implementing Strategy - Case Study (in health sector)
10th Week
Evaluation for strategic results- Case Study (in health sector)
11th Week
Services Marketing
12th Week
Strategic Marketing
13th Week
New concepts for marketing
14th Week
New concepts for marketing
15th Week
16th Week
RECOMENDED OR REQUIRED READING
Eren, E, (1997) İşletmelerden Stratejik Yönetim ve İşletme Politikası, Der Yayınevi. Lovelock, Wright (2003) Principles of Service Marketing and Management, Prentice Hall. Schulz and Johnson, Management of Hospitals (1976) McGraw Hill Book Company. Tek, Ö. (1997) Pazarlama İlkeleri, İzmir. Kotler, P. (1983) Principles of Marketing, Prentice Hall. Kindra -Jones(1990), Marketing Strategies for the Health Care Administrator, Canadian Hospital Association Press.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Case Study
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Assignment
1
20
Total(%)
20
Contribution of In-term Studies to Overall Grade(%)
20
Contribution of Final Examination to Overall Grade(%)
80
Total(%)
100
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
