| First Term (Fall) |
T |
P |
C |
ECTS |
| MKTZ001 |
ELECTIVE COURSE I |
|
3 |
- |
3 |
10 |
| MKTZ501 |
MARKETING MANAGEMENT |
|
3 |
- |
3 |
10 |
| MKTZ502 |
RESEARCH METHODS AND RESEARCH ETHICS |
|
3 |
- |
3 |
10 |
| MKTZ503 |
CONSUMER BEHAVIOR |
|
3 |
- |
3 |
10 |
| |
| Second Term (Spring) |
T |
P |
C |
ECTS |
| MKTZ002 |
ELECTIVE COURSE II |
|
3 |
- |
3 |
10 |
| MKTZ003 |
ELECTIVE COURSE III |
|
3 |
- |
3 |
10 |
| MKTZ504 |
NUMERICAL ANALYSES IN MARKETING |
|
3 |
- |
3 |
10 |
| MKTZ505 |
STRATEGIC MARKETING AND COMPETITION ANALYSIS |
|
3 |
- |
3 |
10 |
| |
| Third Term (Fall) |
T |
P |
C |
ECTS |
| MKTZ004 |
ELECTIVE COURSE IV |
|
3 |
- |
3 |
10 |
| MKTZ005 |
ELECTIVE COURSE V |
|
3 |
- |
3 |
10 |
| MKTZ506 |
TERM PROJECT |
|
- |
- |
- |
20 |
| |
| Elective Courses |
T |
P |
C |
ECTS |
| MKTZ510 |
MARKETING THEORY AND APPLICATIONS |
|
3 |
- |
3 |
10 |
| MKTZ511 |
DISTRIBUTION POLICIES AND LOGISTICS MANAGEMENT |
|
3 |
- |
3 |
10 |
| MKTZ512 |
ADVERTISEMENT MANAGEMENT |
|
3 |
- |
3 |
10 |
| MKTZ513 |
BRAND MANAGEMENT, RESEARCH AND VALUATION |
|
3 |
- |
3 |
10 |
| MKTZ514 |
CRM AND DATABASE MARKETING |
|
3 |
- |
3 |
10 |
| MKTZ515 |
LAW FOR MARKETING MANAGERS |
|
3 |
- |
3 |
10 |
| MKTZ516 |
NEUROMARKETING |
|
3 |
- |
3 |
10 |
| MKTZ517 |
SERVICES MARKETING |
|
3 |
- |
3 |
10 |
| MKTZ518 |
RETAIL MANAGEMENT |
|
3 |
- |
3 |
10 |
| MKTZ519 |
INTERNATIONAL MARKETING |
|
3 |
- |
3 |
10 |
| MKTZ520 |
SOCIAL MARKETING |
|
3 |
- |
3 |
10 |
| MKTZ521 |
POLITICAL MARKETING |
|
3 |
- |
3 |
10 |
| MKTZ522 |
INDUSTRIAL MARKETING |
|
3 |
- |
3 |
10 |
| MKTZ523 |
INTEGRATED MARKETING COMMUNICATION |
|
3 |
- |
3 |
10 |
| MKTZ524 |
SALES MANAGEMENT |
|
3 |
- |
3 |
10 |
| MKTZ525 |
PRODUCT AND PRICING STRATEGIES |
|
3 |
- |
3 |
10 |
| MKTZ526 |
DIGITAL MARKETING |
|
3 |
- |
3 |
10 |
| MKTZ527 |
ETHICAL ISSUES IN MARKETING |
|
3 |
- |
3 |
10 |
| MKTZ528 |
ECONOMICS FOR MARKETING MANAGERS |
|
3 |
- |
3 |
10 |
| MKTZ529 |
MARKETING MANAGEMENT IN SHOPPING MALLS |
|
3 |
- |
3 |
10 |
| SOBE512 |
SUSTAINABLE ECOLOGY AND SUSTAINABLE DEVELOPMENT |
|
3 |
- |
3 |
10 |
| |
