TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will gain the ability to practice their basic theoretical knowledge in different fields. 2) Will learn the concepts, nature and role of Public Relations in a complex society. 3) Will gain the ability to analyse society and actualize proper Public Relations practices.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	The main purpose of this course is to create a framework for how public relations practices are implemented through examples of public relations campaigns selected from Turkey and around the world. In this context, the course aims to examine the campaign process, media planning, medium and tools of public relations and modelsof public relations with examples from practice areas such as sponsorship, crisis/risk communication,corporate social responsibility, corporate communication, corporate advertising and lobbying.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to the Course 2nd Week Dominant Narrative of PR History and Public Relations Models 3rd Week Practices Outside the Dominant Narrative of PR History -1 4th Week Practices Outside the Dominant Narrative of PR History -2 5th Week Practices Outside the Dominant Narrative of PR History -3 6th Week Actors of PR Industry: Organisations, Media, Agencies 7th Week Professional Organisations and Professional Ethics 8th Week Midterm 9th Week Successful and Creative Examples in Public Relations 10th Week Student Presentations 11th Week Student Presentations 12th Week Student Presentations 13th Week Student Presentations 14th Week General Evaluation
RECOMENDED OR REQUIRED READING	Aktaş Yamanoğlu, M., G.S. Gençtürk Hızal, B.P. Özdemir (2013). Türkiye?de Halkla İlişkiler Tarihi Kurumsallaşma Yılları 1960-1980. Ankara: DeKi. Aydede, C. (2005). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Medicat. Biber, A. (2006). Sivil Toplum Örgütlerinde Halkla İlişkiler. Ankara: Nobel. Başok, N. ve Coşkun Değirmen, G. (2020). Teoriden Pratiğe Halkla İlişkiler Projeleri: Ödüllü Örnek Uygulamalar. Ankara: Nobel. Coombs, W. T., Holladay, S. J. (2014). Its Not Just PR: Public Relations in Society. West Sussex: John Wiley & Sons. Edwards, L., Hodges, C. E. M. (der) (2011). Public Relations, Society & Culture: Theoretical and Empirical Expolartions. New York: Routledge. Kazancı, M. (2005). Türklerde Devletle İlişkiler Üzerine Bazı Notlar. iletişim: araştırmaları Dergisi, 2005 (3): 1-29. Kazancı, M. (2006). Osmanlıda Halkla İlişkiler. Selçuk Üniversitesi İletişim Fakültesi, 4(3): 5-20. Keloğlu İşler, E. (2007). Demokrat Parti'nin Halkla İlişkileri Üzerine Bir İnceleme. İletişim Kuram ve Araştırma Dergisi, 24, 111-128. Keskin, F., Özdemir, B. P. (der) (2009). Halkla İlişkiler Üzerine Disiplinlerarası Bir Alanın Yönelimleri. Ankara: Dipnot. L'Etang, J., Pieczka, M. (2002). Halkla İlişkilerde Eleştirel Yaklaşımlar. Ankara: Vadi Yayınları. Yıldırım Becerikli, S. (2011). Halkla İlişkiler ve Reklamın Anatomisi Eleştirel Bir Kavrayış. Ankara: Ütopya.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Case Study,Project,Presentation,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Presentation of Article 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 45 45 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 1 1 Homework 1 25 25 Total Workload 154 Total Workload / 30 5,13 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No