TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Comprehend main concepts, theories and methods of persuasion 2) Can produce interpersonal conflict resolution. 3) Familiarize with the basic concepts and theories within psychology of persuasion
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	Social Psychology
COURSE DEFINITION	This course reviews basic themes and major theories in psychology of persuasion.
COURSE CONTENTS	WEEK TOPICS 1st Week Attitude and attitude change 2nd Week The history of attitude and persuasion research 3rd Week Social influence 4th Week Theories of attitude change 5th Week Target variables and persuasion 6th Week Source variables 7th Week Midterm 8th Week Message variables 9th Week Medium/channel variables 10th Week Motivation and persuasion 11th Week Fear appeals 12th Week Becoming a persuader 13th Week Ethics 14th Week Discussion
RECOMENDED OR REQUIRED READING	Cialdini, R. B. (1993). Influence : The Psychology of Persuasion. New York: Quill William Morrow . Demirtaş-Madran, H. A. (2019). Tutum, Tutum Değişimi ve İkna: Temel Kuram, Kavram ve Araştırmalar. Genişletilmiş 3. Baskı, Ankara: Nobel Yayınevi Demirtaş-Madran, A. (2004). Temel İkna Kuramları: Tutum Oluşturma ve Tutum Değiştirme Süreçlerindeki Etkilerinin Altında Yatan Nedenler Üzerine Bir Derleme, İletişim, 19, 73-93. Dillard, J. P. , & Pfau, M. W. (2006). The Persuasion Handbook Developments in Theory and Practice. Madison: Sage Franzoi, S. L. (1996). Social Psychology. Madison: Brown&Benchmark Larson, C. U. (1995). Persuasion: Reception and responsibility. Belmont: Wadsworth. O?Keefe, D. J. (1990). Persuasion: Theory and Research. Newbury Park: Sage. Demirtaş-Madran, H. A. (2021). Tutum, Tutum Değişimi ve İkna: Temel Kuram, Kavram ve Araştırmalar. Genişletilmiş 5. Baskı, Ankara: Nobel Yayınevi
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 2 2 Homework 2 15 30 Total Workload 156 Total Workload / 30 5,2 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No