At the end of this course, the students; 1) Gain knowledge in the fields of communication, design, teamwork and management for advertising campaign design processes. 2) Gain the ability to develop alternative design management models and practices within freelance and corporate structures. 3) Gain competencies in projecting, designing and presenting an advertising campaign.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course focuses on strategic, functional and operational administration of design.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction Explanation of the scope, goals and objectives of the course
2nd Week
Concepts of design, design management, sub-fields of design. Using communication and design together. Where is the communication and design graduate positioned in the organization?
3rd Week
Design management processes, the place and importance of design management in organizational structure. Competencies of the design manager. Introduction to cost and feasibility.
4th Week
Product and service design processes: Work-time relationship and time management, archiving, continuity. Innovation and design management relationship.
5th Week
Design management and production processes.
6th Week
Being a freelance designer: risks, requirements. Being a one-man team !?
7th Week
Client meetings, presentations, client relations.
8th Week
Midterm Exam
9th Week
Creative team coordination in the process of creating an advertising campaign. Managing a cognitive process. Team assignment, cohesion and management considerations.
10th Week
Advertising Campaign management
11th Week
Examination of advertising campaign design management models. Examples used in sub-fields of design. Brainstorming on creative communication and design management model development.
12th Week
Determination of research topics for the semester. Selecting and communicating with designers for case studies. Preparation of questions. Information on design management process evaluation.
13th Week
Evaluations on the campaigns studied.
14th Week
Realization of student presentations at the end of the semester and general evaluation
RECOMENDED OR REQUIRED READING
MAZOTA B. B. (2005) Tasarım Yönetimi, MediaCat Kitapları.
Manzakoğlu, B., Er, A. Ve Er, Ö. (2010). Tasarım Yönetimi: Tanım, Kapsam ve Uygulama. Ankara, TÜSİAD.
Mermercioglu, M , Akpinar, M. (2018). Öncü Türk Firmalarında Tasarım Yönetimi ve İnovasyon. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 19 (1), 89-114. DOI: 10.24889/ifede.346831
Irmak Bayburtlu, I . (2011). Kimlik Yaratan Bir Süreç Olarak Tasarım ve Tasarım Yönetimi Kavramları . Akdeniz Sanat, 4 (7), 0-0.
Güneş, S . (2010). İnovasyon ve Tasarım Politikaları Kapsamında Ar-Ge, İnovasyon ve Tasarım Etkinliklerinin Değerlendirilmesi. Sanat ve Tasarım Dergisi, 1 (5), 73-90 .
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Case Study,Problem Solving
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
40
Attendance
1
10
Other
1
50
Total(%)
100
Contribution of In-term Studies to Overall Grade(%)
100
Contribution of Final Examination to Overall Grade(%)
0
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
1
3
3
Individual or group work
12
3
36
Preparation for Final exam
1
48
48
Course hours
14
3
42
Preparation for Midterm exam
1
12
12
Laboratory (including preparation)
Final exam
1
1,5
1,5
Homework
3
3
9
Total Workload
152,5
Total Workload / 30
5,08
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
