| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Learn and implements the concepts of brief and debrief
2) Examine design examples with a critical point of view
3) Analyze a background research, evaluate the target audience and interpret the messages
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | This course emphasizes on the definition of design while examining the usage of design elements in everyday designs in different media. The evaluation of the works will be based on the definition of design, and the factors of creating unique designs and strong messages will be investigated. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction: Scope and objectives of the course | | 2nd Week | Concepts of visual forms and contents, Gestalt Principles, Basic Design Principles. | | 3rd Week | Typology of Visual Metaphors and Case Studies. What is brief? What is debrief? Brief samples. | | 4th Week | Determination of project groups. Selecting brief categories. | | 5th Week | Creative brief writing process. | | 6th Week | Creative brief writing process. | | 7th Week | Briefing and debriefing process of the groups. | | 8th Week | Mid-term | | 9th Week | Design Process | | 10th Week | Design Process | | 11th Week | Design Process | | 12th Week | Design Process | | 13th Week | Group Presentations and Design Analysis | | 14th Week | Group Presentations and Design Analysis |
|
| RECOMENDED OR REQUIRED READING | Batı, U. (2010). Reklamın Dili. I?stanbul: ALFA Yayınları. ?
Küçükerdoğan, R. (2011). Reklam Nasıl Çözümlenir?: Reklam İletişiminde Göstergeler ve Stratejiler. İstanbul: BETA Yayıncılık
Uçar, T.F. (2004). Görsel İletişim ve Grafik Tasarım. Ankara: İnkılap Yayınları. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Case Study,Problem Solving,Discussion,Practice,Project,Presentation, Grup Çalışması |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Assignment | 1 | 20 | | Quiz | 1 | 20 | | Project | 1 | 50 | | Attendance | 1 | 10 | | Total(%) | | 100 | | Contribution of In-term Studies to Overall Grade(%) | | 100 | | Contribution of Final Examination to Overall Grade(%) | | 0 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | 1 | 2 | 2 | | Individual or group work | 14 | 2 | 28 | | Preparation for Final exam | 1 | 23 | 23 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 15 | 15 | | Laboratory (including preparation) | | | | | Final exam | 1 | 3 | 3 | | Homework | 3 | 12 | 36 | | Total Workload | | | 150 |
|---|
| Total Workload / 30 | | | 5 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
