At the end of this course, the students; 1) Define the communication design problem and generates innovative ideas 2) Gain the ability to solve a problem in accordance with design principles. 3) Presents and implements creative design proposals that are consistent and aesthetically whole.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
Yes(İTA329)
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
In this course, students reinforce the theoretical knowledge they have learned by applying them. At the end of the course, students are expected to present and implement creative design proposals that are consistent within themselves and have aesthetic integrity, adhering to design principles.
COURSE CONTENTS
WEEK
TOPICS
1st Week
General Information About the Scope of the Course
2nd Week
What is Brand City? Examination of branded city designs
3rd Week
City Branding Project: SWOT analysis of the city, research, idea finding and sketching stages
4th Week
City Branding: Image, logo and slogan creation processes
5th Week
City Branding: 3D urban positioning of the logo
6th Week
City Branding: Transportation vehicle implementation and transportation card design
7th Week
City Branding: Promotion processes in the city's outdoor advertising environments
8th Week
Submission of Midterm Project
9th Week
City Branding: The design and implementation processes of the city's promotional products
10th Week
Design Implementation Processes
11th Week
Design Implementation Processes
12th Week
Design Implementation Processes
13th Week
Creating the final sheet
14th Week
General Evaluation and Presentations
RECOMENDED OR REQUIRED READING
Worthinghton, Charlotte. Film Yapımı Temelleri ? Yapım. İstanbul: Literatür Yayıncılık, 2011.
Katz, S. D. Film Directing Shot by Shot: Visualizing from Concept to Screen. Focal Press, 1991.
Foss, Bob. Sinema ve Televizyonda Anlatım Teknikleri ve Dramaturji. İstanbul: HayalPerest Kitap, 2016 Block, B. The Visual Story (Oxford: Focal Press, 2008)
