TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	2
SEMESTER	Third Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Banu Erşanlı Taş Instructor Semra Ay
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know the historical peroids of typography 2) Use typography as a visual element 3) Create messages using solo typography
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	The definition and historical development of typography will be investigated during this course. Letter anatomy, font families and using typography as a visual design element will be studied both theoretically and practically.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction: Explanation of the scope, objectives and objectives of the course 2nd Week Lettering and Language. Definition and history of typography 3rd Week Industrial Revolution, Victorian Era and Modern Trends. Assignment 1: Take a 24-hour inventory of fonts 4th Week Typography basics, typefaces and anatomy. Font families and letterforms. Documentary: Helvetica. Assignment 2: Research and presentation of font designers 5th Week Composition, hierarchy, emphasis and grid system in typography. Assignment 3: Poster design from keywords for a font and its designer 6th Week Words and Paragraphs: Fonts, spacing, arrangement of letter spacing, arrangement of word spacing, arrangement of line spacing, spacing between paragraphs and columns. 7th Week Using the text. Page design, spacing, symmetry-asymmetry. 8th Week Midterm 9th Week The use of typography in different forms. Assignment 4: Creating a font using two different fonts. 10th Week Assignment feedback and Final Project Brief 11th Week Calligraphy workshop 12th Week The use of typography in different forms. 13th Week Final Project feedback. 14th Week Final Project feedback.
RECOMENDED OR REQUIRED READING	Ambrose, G. ve Harris, P. (2012). Tipografinin Temelleri. İstanbul: Literatür Yayıncılık. Becer, E. (2007). Modern Sanat ve Yeni Tipografi. Ankara: Dost Kitabevi.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Practice,Project,Presentation,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 20 Assignment 4 20 Attendance 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 0 0 0 Individual or group work 14 3 42 Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam 1 12 12 Laboratory (including preparation) Final exam 1 2 2 Homework 4 8 32 Total Workload 151 Total Workload / 30 5,03 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No