TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Understand the fact that the relation between seeing and creating might be learnd 2) Understand pictoral elements and symbols 3) Interpret visual communication design examples
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course is designed to teach basic concepts of vision process, perception and visual language. Vision process and creativeness will be criticized in details, form and color perception, historical evolution of perception and vision perception in different channels will be taught.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction 2nd Week Eye, sense of vision, perception, mental thinking and intelligence 3rd Week Understanding in visual communication, perception, perceptional criterion and connotation relation in visual communication 4th Week Visual perception and Gestalt, perception principles, figure-background correlation, correspondence-decomposition-abstraction 5th Week Perception and form, perception and color, perception and equilibrium categorization in perception, steadies in perception, illusions 6th Week Midterm I 7th Week Individual differences, objectives and needs in perception 8th Week Cultural and environmental factors affect perception 9th Week Visual messages and effects 10th Week Midterm II 11th Week How do perceptions affect art and industrial production? 12th Week Visual perception and design 13th Week Vision and popular culture 14th Week Reflections of popular culture on design
RECOMENDED OR REQUIRED READING	BECER, E. (2002) İletişim ve Grafik Tasarımı. Ankara: Dost Kitabevi Yayınları. UÇAR, T.F. (2004) Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi. ARNHEIM, R. (2007). Görsel Düşünme. İstanbul: Metis Yayınları. ROSE, G. (2007) Visual Methodologies. London: Sage Publications Ltd. BURNETT, R. (2007) İmgeler Nasıl Düşünür? İstanbul: Metis Yayınları
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Practice
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 2 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 80 80 Course hours 14 3 42 Preparation for Midterm exam 1 35 35 Laboratory (including preparation) Final exam 1 1 1 Homework Total Workload 159 Total Workload / 30 5,3 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No