TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	1
SEMESTER	First Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Review of the course and concepts related to marketing management. 2) Outcomes from theories of international trade and economics. 3) Planning the marketing activities within the framework of the intentions and forms of participation in international marketing activities of the companies and international environmental conditions. 4) Decisions on international marketing mix (product, price, distribution and promotion).
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	This course focuses on the market entrance and the internationalization process of business firms operating outside their national borders in addition to examination of theories of international marketing. Based on this theoretical framework, international marketing environment, reasons for economic integration, entry modes to international markets, the decisions related to product, price, distribution and promotion as well as the delivery and payment types in international marketing are among the topics covered.
COURSE CONTENTS	WEEK TOPICS 1st Week General Information 2nd Week International Economy, Foreign Trade and Foreign Trade Theories 3rd Week Theoretical Approaches to International Business and Marketing 4th Week Planning and Environmental Factors in International Marketing 5th Week Strategies for International Market (Identification, Segmentation, Targeting and Positioning of International Markets) 6th Week International Marketing Mix (1) Product and Product and Brand Decisions 7th Week International Marketing Mix (2) Price and Pricing Decisions 8th Week International Marketing Mix (3) Distribution and Distribution Decisions 9th Week International Marketing Mix (4) Promotion and Promotion Decisions 10th Week International Distribution Agents in Export Marketing 11th Week Contracted Outward Decisions and Approaches 12th Week Production Decisions and Approaches in Foreign Markets 13th Week Some Special Regulations and Practices in International Marketing 14th Week PRESENTATION
RECOMENDED OR REQUIRED READING	1. Warren J. KEEGAN-Mark C. GREEN, Global Marketing, (9th Ed.) Pearson Prentice Hall Edit, 2017 2. Mehmet KARAFAKİOĞLU, Uluslararası Pazarlama Yönetimi, (9. Baskı),Beta Yayınları, 2008. 3. H. Ferhat ECER- Murat CANITEZ, Uluslararası Pazarlama; Teori ve Uygulamalar,(2. Baskı), Gazi Kitapevi, 2005. 4. Gerald ALBAUM- -Edwin DUERR, International and Export Marketing (9th.Ed.), Pearson Prentice Hall, 2008. 5. Philip CATEORA- Mary GILLY- John GRAHAM, International Marketing, 14th. Ed. Mc.Graw Hill, 2009.. 6. Ömer AKAT, Uluslararası Pazarlama Karması ve Yönetimi, (7. Baskı), Ekin Yayınları, 2009.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Project,Presentation,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Assignment 12 25 Project 1 65 Other 1 10 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work Preparation for Final exam Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam Homework 12 4 48 Presentation (including preperation) 1 1 1 Literature review 1 200 200 Total Workload 291 Total Workload / 30 9,7 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No