| TYPE OF COURSE UNIT | Compulsory Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | 3 |
| SEMESTER | Fifth Term (Fall) |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Assistant Professor Zühal Şenyuva
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Know and define organizational strategies
2) Know types of business level strategies
3) Know corporate level strategies
4) Gain an understanding of internatinal strategies
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | This course is oriented towards the analysis of strategy and policy making process in organizations. Considering all the external and internal factors that effect the company's strategy and policies, this process is examined conceptually and practically by focusing on the analysis of real cases. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to the course | | 2nd Week | Strategic management, related terms and concepts | | 3rd Week | Strategic schools of thought | | 4th Week | Strategic management process and elements | | 5th Week | External environment analysis | | 6th Week | Business analysis | | 7th Week | Business environment-sector analysis | | 8th Week | Midterm | | 9th Week | Strategic orientation | | 10th Week | Core Strategies and its subgroups | | 11th Week | Top management strategies | | 12th Week | Competitive strategies and Functional strategies | | 13th Week | Implementation of strategies and business structures | | 14th Week | Case studies |
|
| RECOMENDED OR REQUIRED READING | Ülgen, H. and Mirze, K., 2020, 10. Edition, İşletmelerde Stratejik Yönetim, Beta |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Case Study,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Practice | 1 | 15 | | Presentation of Case Study | 1 | 15 | | Total(%) | | 60 | | Contribution of In-term Studies to Overall Grade(%) | | 60 | | Contribution of Final Examination to Overall Grade(%) | | 40 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1,5 | 1,5 | | Preparation for Quiz | | | | | Individual or group work | 14 | 1 | 14 | | Preparation for Final exam | 1 | 45 | 45 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 35 | 35 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1,5 | 1,5 | | Homework | | | | | Case Study Presentation | 1 | 20 | 20 | | Total Workload | | | 159 |
|---|
| Total Workload / 30 | | | 5,3 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
