TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Nazlı Şenses Özcan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) have the knowledge and skills to analyze print and visual media with a gender perspective. 2) be able to establish connections between the different programs in print and visual media and the developments taking place in the political practice with regard to gender. 3) have the opportunity to have experience as interns in media organizations, public relations units of different institutions, civil society organizations, state institutions, international bodies that work in the field of women-men equality.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	There is no recommended optional programme component for this course.
COURSE DEFINITION	This course begins with the connection between politics and media codes, practices and genres that have historically reproduced the gendered socio-political codes. It then interrogates whether and to what extent certain media practices, which have been said to obtain in the Turkish context, are operative in other parts of the world, notably the US and the Middle East. A second portion of the course will look at issues of women's disempowerment, particularly in the developing world. It will examine media strategies, chiefly entertainment education and participatory communication designed to address those problems.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to the Course 2nd Week Media and the Gendered Representations 3rd Week Feminism, Postfeminism and Politics 4th Week Consumption Culture and the Commodification of Women - The US example 5th Week Empowerment Strategies or Different Styles of Stereotyping? - Talk Shows 6th Week 'My Privacy is My Property- My Property is My Privacy' - Soap Operas 7th Week Turkey - Westernization via the TV: Nationalism, Islam and Neoliberalism 8th Week Midterm Exam 9th Week Constructed Bodies, Deconstructed Advertisements - Sexism in the Turkish Media 10th Week 'We Talk, Then We're Free!' - The Talk Show Culture in Turkey 11th Week Politics and Entertainment- Soap Operas and the Serial Dramas in 'the Rest' - I: Feminist Perspectives 12th Week Politics and Entertainment- Soap Operas and the Serial Dramas in 'the Rest' - II: Case Studies 13th Week Participatory Communication and Alternative Media 14th Week Presentations
RECOMENDED OR REQUIRED READING	Abu-Lughod, Lila. 2005. Dramas of Nationhood: The Politics of Television in Egypt. Chicago: University of Chicago Press. Binark, Mutlu and Çelikcan, Peyami, 1998. 'Mahremiyetin Müzakereye Çağrılması ve Yıldo Örneği: Mahrem Alandan Pop-Mahrem Alana,' Kültür ve İletişim, 1 (2). Bourgault, Louise. 2003. Playing for Life: Performance in Africa in the Age of AIDS. Raleigh, N.C.: Carolina Academic Press. Cortese, Anthony. 2008. Provacateur, Images of Women and Minorities in Advertising, 3. Basım. Lanham, Md. Rowman & Littlefield, Ind. Çaylı, Emek. 2008. '"Popüler Bir Tecrübe"/Tahakküm ve Direnişin Aracı Olarak Dedikodu: Türkiye Televizyonlarında Dedikodunun Söylemsel Analizi,' Kültür ve İletişim, 11 (2), pp. 9-39. Dagron, Alfonso Gumucio. 2001. Making Waves: Stories of Participatory Communication for Social Change. New York: Rockefellar Foundation. Gerbner, George. 1998. 'The Stories We Tell,' Peace Review, 1 (1). Göker, Gamze. 2004. 'Bilişim Teknolojileri Reklamlarında Toplumsal Cinsiyet Örüntüleri: BT Haber Örneği,' Kültür ve İletişim, 7 (2). Janus, Noreene Z. 1977. 'Research on Sex Roles in the Mass Media,' Critical Sociology, 7 (3), s. 19-31. Kılıçbay, Barış. 2006. 'Mahremiyet, Sıradan Gerçeklik ve Medya,' Kültür ve İletişim, 9 (1). Kılıçbay, Barış ve Binark, Mutlu. 2002. 'Consumer Culture, Islam and Politics of Lifestyle: Fashion for Veiling in Contemporary Turkey, European Journal of Communication, 17 (4), pp. 495-511. Kottak, Conrad Phillip. 1989. Prime Time Society. Wadsworth Publishing Co. Köse, Hüseyin. 2006. 'En Son Babalar Duyar Dizisinde Geleneksel Baba Otoritesinin Temsil Edilişi ve Sorgulanışı,' Kültür ve İletişim, 9 (2). Steeves, Leslie H. 1987. 'Feminist Theories and Mass Studies,' Critical Studies in Mass Communication, 4 (2), s. 95-135. McLaughlin, Lisa. 1993. 'Feminism, the public sphere, media and democracy,' Media, Culture & Society, s. 599-620. Modleski, Tania. 1982. Loving with a Vengeance: Mass Produced Fantasies for Women. New York: Methuen. Moghadam, Valentine M. 2003. "Reforms, Revolutions and the "Women Question"," in her Modernizing Women, Gender and Social Change in the Middle East, Boulder, London, Lynne Reiner, 2. Basım. Öncü, Ayşe. 2006. 'Becoming "Secular Muslims": Yaşar Nuri Öztürk as a Super-Subject on Turkish Television,' in Meyers, Birgit & Moors, Annelies (der.), Religion, Media and the Public Sphere. Indiana: Indiana University Press, s. 227-240. Öncü, Ayşe. 1995. 'Packaging Islam: Cultural Politics on the Landscape of Turkish Commercial Television,' Public Culture, 8, s. 51-71. Rennie, Ellie. 2006. Community Media: A Global Introduction. Lanham: Md. Rowman and Littlefield. Rhode, Deborah L. 1995. 'Media Images, Feminist Issues,' Signs, 20 (3), s. 685-710. Shaughnessy, Michael O. & Stadler, Jane. 2005. Media and Society: An Introduction. Melbourne, Aus., Oxford. Singhal, Arvind et. al. 2004. Entertainment-Education and Social Change: History, Research, and Practice. Mahwah, N. J.: Lawrence Erlbaum Associates. Şahin, Haluk and Aksoy, Asu. 1993. 'Global Media and Cultural Identity in Turkey,' Journal of Communication, 43. Tuchman, Gaye. 1979. 'Women's Depiction by the Mass Media,' Signs, 4 (3), pp. 528-542. Tunstall, Jeremy. 2008. The Media Were American. London: Oxford University Press. Uray, Nimet and Burnaz, Şebnem. 2003. 'An Analysis of the Portrayal of Gender Roles in Turkish Television Advertisements,' Sex Roles, 48 (1/2), pp. 77-87.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 25 Assignment 1 25 Project 1 10 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 14 4 56 Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam 1 17 17 Laboratory (including preparation) Final exam 1 1 1 Homework 1 10 10 Project 1 3 3 Total Workload 150 Total Workload / 30 5 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No