TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree Without Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) will be able to analyze news content. 2) will be able to understand the importance and the meaning of agenda setting. 3) will be able to define the difference between propaganda and perception management.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	none.
COURSE DEFINITION	Social and individual perception processes, media?s social role as consent producing actor, functions of various application fields such as ?radio, television, cinema, social media? in public opinion formation are analyzed in the context of perception management.
COURSE CONTENTS	WEEK TOPICS 1st Week The definition and characteristics of perception management. 2nd Week Attitute and perception 3rd Week Processes of the formation of public opinion. 4th Week The definition and history of public opinion. 5th Week Public opinion and the mass. 6th Week Media and perception management. 7th Week Media and manufacturing consent. 8th Week Mid-Term 9th Week Public relations, perception management and public diplomacy 10th Week Perception management - Soft Power. 11th Week Perception management - Leader and the psychology and masses. 12th Week Crisis and Perception management 13th Week Perception management and strategic communication 14th Week New Social Movements and perception management
RECOMENDED OR REQUIRED READING	Alim Şerif Onaran; Kamuoyu, Filiz Kitapevi, 1984, İstanbul. Elisabeth Noelle-Neumann; Kamuoyu, Dost Kitapevi, 1998, Ankara. Elias Canetti, Kitle ve İktidar, Ayrıntı Yayınları, 1998, Ankara. Süleyman İrvan, Medya, Kültür, Siyaset, Alp Yayınevi, 2002, Ankara. Richard Sennett, Kamusal İnsanın Çöküşü, Ayrıntı Yayınevi, 2004, İstanbul. Nick Stevenson, Medya Kültürleri, Ütopya Yayınevi, 2008, Ankara. Jürgen Habermas, Kamusallığın Yapısal Dönüşümü, İletişim Yayınları, 2009, İstanbul. Levent Yaylagül, Kitle İletişim Kuramları, Dipnot Yayınevi, 2010, Ankara. Ünsal Oskay, Kitle Haberleşmesi Teorilerine Giriş, Der Yayınları, 2010, İstanbul. Meral Özbek, Kamusal Alan, (Edite Kitap), Hil Yayınevi, 2010, İstanbul. Ali Saydam, Algılama Yönetimi, İstanbul: Rota Yayıncılık, 2005.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Attendance 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No