At the end of this course, the students; 1) Understand the importance of public relations. 2) Know its functions. 3) Learn the relations between advertising, public opinion, propaganda and marketing. 4) Gain information about campaigns (promotion). 5) Can do public relations applications.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
-
COURSE DEFINITION
Explaining the ethical principles and social behavior rules that the businesses in the fashion sector will need in their relations with their internal (managers, employees) and external (suppliers, customers, etc.) stakeholders. Gaining the knowledge that will enable the development of communication and dialogue skills (the foundations of public relations, processes, working understanding and techniques, as well as corporate communication, media relations, marketing communication, internal communication, social responsibility, sponsorship management) is covered.
COURSE CONTENTS
WEEK
TOPICS
1st Week
General information about course content, functioning and assessment and public relations
2nd Week
Basic principles of public relations, target audience concept
3rd Week
The historical development process of public relations
4th Week
Ethical understanding in public relations
5th Week
Qualifications of a public relations specialist
6th Week
Public relations organization examples from Turkey and the world
7th Week
Product, brand and corporate image in public relations
8th Week
Midterm
9th Week
The place of public relations in marketing communication
10th Week
public relations and advertising
11th Week
Public relations and exhibition-fair design
12th Week
New transmission technologies and public relations
13th Week
corporate social responsibility
14th Week
general evaluation
RECOMENDED OR REQUIRED READING
Sabuncuoğlu, Z. (2000). İşletmelerde Halkla İlişkiler. Ankara. Odabaşı, Y. (2000). Müşteri İlişkileri Yönetimi. Sistem Yayıncılık, İstanbul. Foster, T. (1997). Müşteri Memnuniyetinin 101 Yolu. Alfa Yayınları, İstanbul. Peltekoğlu, F. (1998). Halkla İlişkiler Nedir? Beta Basım, İstanbul. Bülbül, R. (1998). Halkla İlişkiler. Paragraf Dizgi ve Tasarım, Konya.
