TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) have knowledge about market and marketing concepts. 2) have knowledge about the effect of consumer characteristics on the market. 3) have knowledge about fashion and brand concepts. 4) have knowledge of fashion marketing activities.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	-
COURSE DEFINITION	The meaning of clothing culture as a communication tool. The effect of fashion in terms of self-expression of the individual and reflecting the lifestyle of the society.
COURSE CONTENTS	WEEK TOPICS 1st Week Communication Process, Characteristics and Types 2nd Week Basic Skills of Communication 3rd Week Effective Communication Process and Barriers 4th Week Visual Culture, Digital Representation, Social Networking Sites 5th Week The Birth, Development and Characteristics of Social Media 6th Week The Power of Social Media Tools in Communication 7th Week Word of Mouth Communication on Social Media 8th Week Midterm 9th Week Fashion and Communication in Social Media 10th Week Social Networks, Facebook, Instagram, Whatsapp 11th Week Blogs, Microblogs, Content Sharing Sites, Wikis, Podcasting, Social Bookmarking Sites, Forums 12th Week Influencer Marketing 13th Week Customer Citizenship Behavior 14th Week Brand Evangelism
RECOMENDED OR REQUIRED READING	PARSA, A.F. (2004) İmgenin Gücü ve Görsel Kültürün Yükselişi, Medyada Yeni Yaklaşımlar (1.Baskı) .M. Işık (Ed). Konya: Eğitim Kitabevi Yayınları. GÜNAY, V. D. ve PARSA, A. F. (2012). Görsel Göstergebilim İmgenin Anlamlandırılması. (1.Baskı). V. D. GÜNAY ve A. F. Parsa (Ed). İstanbul: Es Yayınları. Crane, D. (2003). Moda ve Gündemleri Giyimde Sınıf, Cinsiyet ve Kimlik. (Baskı 1). Ö. Çelik (Çev.). İstanbul: Ayrıntı Yayınları. Berger, J. (2012). Görme Biçimleri (18.Baskı) Y. Salman (Çev). İstanbul: Metis Yayınları ATALAYER, F. (1994). Görsel Sanatlarda Estetik İletişim. Eskişehir: Anadolu Üniversitesi, Güzel Sanatlar Fakültesi Yayınları. McAssey, J. ve Buckley, C. (2013). Moda Tasarımında Stil Yaratmak. (Baskı 1). B. Başoğlu (Çev.). İstanbul: Literatür Yayınları YETMEN, G. (2012) Moda Tasarımında Temel Tasarım Öğelerinin Önemi. Ankara: İdil Sanat ve Dil Dergisi. Sayı:22 Webb, J. (2016) Yaratıcı Fotoğrafçılıkta Tasarım İlkeleri (1.Baskı). E. Günay (Çev). İstanbul: Literatür Yayınları. Seivewright, S. (2013) Moda Tasarımında Araştırma ve Tasarım (1.Baskı). B. Bakın (Çev). İstanbul: Literatür Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Presentation,Report Preparation,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 14 2 28 Preparation for Final exam Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam 1 2 2 Homework 14 3 42 Total Workload 116 Total Workload / 30 3,86 ECTS Credits of the Course 4
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No