TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Associate Professor Kıvılcım Romya Bilgin Assistant Professor Nazlı Şenses Özcan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) To increase students? knowledge and understanding of the mass communication process and the mass media industries. 2) To increase students? awareness of how they interact with those industries and with media content to create meaning. 3) To help students become more skilled and knowledgeable consumers of media content and politics. 4) To develop students? understanding of the relationships among communication, mass communication, culture, and those who live in the society and political structure
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	There is no recommended optional programme component for this course.
COURSE DEFINITION	This course is an examination of the effect and impact of mass media on contemporary life and society. The course covers both the historical evolution of media as well as contemporary developments and issues. Course work will include weekly chapter readings from the course text, quizzes, and regular participation in on-line discussion forums which will require writing and reflection.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction - Theory and the Study of Communication pp.4-16 2nd Week Historical Developments in Mass Communication Theory pp.16-53 3rd Week The Individual Perspective on Mass Communication Theory pp. 53-87 4th Week The Individual Perspective on Mass Communication Theory pp. 53-87 5th Week The Sociological Perspective on Mass Communication Theory pp. 87-120 6th Week CLASS STUDY - 1 7th Week International Communication Theories pp. 150-170 8th Week MID-TERM 9th Week Selling Politicians and Creating Celebrity ? pp. 172-193 10th Week Selling Political Policies and Beliefs ? pp. 194-209 11th Week CLASS STUDY - 2 12th Week Selling War/Selling Peace ? pp. 210-237, The Media and Terrorism ? pp. 238-251 13th Week The Media and Foreign Relations ? pp. 252-270 14th Week Review
RECOMENDED OR REQUIRED READING	Rosenberry J. and Vicker, L. (2021) Applied Mass Communication Theory, Routledge, New York. Louw, E. (2010) The Media and Political Process, SAGE, London.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Other
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 4 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 14 2 28 Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 1 1 Homework Total Workload 152 Total Workload / 30 5,06 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No