TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Doctorate Of Science
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	15
NAME OF LECTURER(S)	Professor Feride Bahar Işın Professor Doğan Yaşar Ayhan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know the current theoretical and application issues in marketing. 2) Can integrate the new developments and approaches in marketing literature into working life. 3) Know the ethical principles that should be applied within the scope of marketing campaigns. 4) Can analyze the relationships between commonly accepted marketing theories and firms' marketing activities.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	MAND637 MARKETING THEORY MAND648 CONSUMER BEHAVIOR MAND649 STRATEGIC MARKETING
COURSE DEFINITION	In scope of this marketing course students will learn about the historical development of marketing theory, sub dimensions of marketing theory and marketing related applications. In addition this course encompasses current incidents about field of marketing and case analysis.
COURSE CONTENTS	WEEK TOPICS 1st Week History of Marketing 2nd Week Marketing Paradigms 3rd Week Guerilla Marketing 4th Week Viral Marketing 5th Week Digital Marketing 6th Week Decision Making Process in Marketing 7th Week Midterm 8th Week Feminist Marketing 9th Week Art Marketing 10th Week Marketing for Non-profit Organizations 11th Week Political Marketing 12th Week Marketing and Social Media, Social Marketing 13th Week Consumption Rituals 14th Week Customer Relationship Management
RECOMENDED OR REQUIRED READING	Selective Research Papers
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Presentation of Article 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 250 250 Course hours 14 3 42 Preparation for Midterm exam 1 80 80 Laboratory (including preparation) Final exam 1 2 2 Homework Article 1 80 80 Total Workload 456 Total Workload / 30 15,2 ECTS Credits of the Course 15
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No