TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Doctorate Of Science
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	15
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Learn to think in a marketing way. 2) Know the product, price, place and promotion strategies. 3) Know how to develop and implement marketing strategies.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	MAND648 CONSUMER BEHAVIOR MAND650 SELECTED TOPICS IN MARKETING MAND637 MARKETING THEORY
COURSE DEFINITION	In scope of this strategic marketing course students will learn about importance of marketing for organizations and products. Then they will learn how to position a particular brand in highly competitive global markets. In addition, course encompasses the architecture of brand, brand positioning strategies and crafting a contingent brand strategy.
COURSE CONTENTS	WEEK TOPICS 1st Week Marketing Strategy and Planning 2nd Week Marketing Thinking 3rd Week Marketplace Structure and Strategy 4th Week The Nature of Marketplace and Consumption 5th Week Target Market and Positioning 6th Week Thinking Through the Marketing Mix 7th Week Arasınav 8th Week A Thinking Organization 9th Week Product Strategies 10th Week Pricing Strategies 11th Week Distribution Strategies 12th Week Promotion Strategies 13th Week Project Presentations 14th Week Project Presentations
RECOMENDED OR REQUIRED READING	Jain, Subhash C. (2004). Marketing Planning and Strategy. South-Western College Publishing. Hill, Mark E (2013). Marketing Strategy: The Thinking Involved. Sage
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Project
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 250 250 Course hours 14 3 42 Preparation for Midterm exam 1 160 160 Laboratory (including preparation) Final exam 1 2 2 Homework Total Workload 456 Total Workload / 30 15,2 ECTS Credits of the Course 15
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No