TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Doctorate Of Science
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	15
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know the relationship between supply chain management and marketing. 2) Know about the marketing logistics management. 3) Comprehend the importance of logistic strategies in gaining competitive advantage. 4) Know about the integration between marketing logistics and marketing mix elements. 5) Know the effects of globalization on the marketing activities.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	MAND649 STRATEGIC MARKETING
COURSE DEFINITION	This course encompasses both the fields of marketing and logistics. By the end of the course students will be able to combine logistics management and strategic marketing and they will evaluate current incidents in a broader perspective.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to marketing logistics 2nd Week The changing market place and its attributes 3rd Week The transition from brand value to customer value 4th Week Time-based competition 5th Week Demand-driven supply chains 6th Week Managing marketing logistics 7th Week Serving the global markets 8th Week Mid-term Examination 9th Week Developing global logistics strategies 10th Week Global logistics information systems 11th Week Marketing logistics audit and control 12th Week Case-studies 13th Week Project presentations 14th Week Project presentations
RECOMENDED OR REQUIRED READING	Christopher, Martin and Peck, Helen (2003). Marketing Logistics. 2nd. Edition. Butterworth-Heinemann.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Discussion,Lecture
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 20 Presentation of Case Study 1 10 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 150 150 Course hours 14 3 42 Preparation for Midterm exam 1 160 160 Laboratory (including preparation) 1 60 60 Final exam 1 2 2 Homework Case Study Presentation 1 40 40 Total Workload 456 Total Workload / 30 15,2 ECTS Credits of the Course 15
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No