TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree Without Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) will be able to focus on popular culture as the culture of mass appeal, responding to the experiences and values of the majority in America, 2) will be able to contrast popular culture with the so-called "high" culture in terms of form, function and evaluation, 3) will be able to analyze American popular culture by focusing on issues like the power of the people and regional characteristics.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Building upon theories of popular culture, this course will study the development of popular culture and mass culture in the United States, emphasizing questions about what "culture" means by examining such cultural realms as music, literature, theater, and film and their dissemination through various technological "media."
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction: Studying Popular Culture 2nd Week Studying Media and Advertising 3rd Week Studying Media and Advertising 4th Week Textual Analysis of War: Capitalism and the Media 5th Week Textual Analysis of War: Capitalism and the Media 6th Week Student Presentations 7th Week Student Presentations 8th Week Pop Music and the Production Machine 9th Week Pop Music and the Production Machine 10th Week Engineering Audiences 11th Week Racing and (De-)Classing Women/ Making (Real) Men 12th Week Student Presentations 13th Week Student Presentations 14th Week Popular Culture and Media Education
RECOMENDED OR REQUIRED READING	Angus, Ian H., and Sut Jally, eds. Cultural Politics in Contemporary America. London: Routledge, 1989. Dean, John. American Popular Culture: La Culture Populaire Americaine. Nancy: Presses Universitaires de Nancy, 1992. Fiske, John. Understanding Popular Culture. London: Routledge, 1989. Gans, Herbert J. Popular Culture and High Culture: An Analysis and Evaluation of Taste. New York: Basic, 1980. Hebdige, Dick. Subcultures. London: Methuen, 1977. Inge, M. Thomas, ed. The Greenwood Guide to American Popular Culture. 4 vols. Westport, CT: Greenwood , 2002. Levine, Lawrence. Highbrow/Lowbrow: The Emergence of Cultural Hierarchy in America. Cambridge, MA: Harvard UP, 1989.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Project 1 30 Attendance 1 10 Presentation of Article 2 20 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 14 5 70 Preparation for Final exam 1 10 10 Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam 1 3 3 Homework Project 1 60 60 Article Presentation 2 25 50 Weekly Articles and Resource Research 14 5 70 Total Workload 305 Total Workload / 30 10,16 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No