| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 4 |
| NAME OF LECTURER(S) | Associate Professor Mustafa Fikret Ateş
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Gain information about the historical development of the showcase and the basic concepts related to the subject.
2) Learn visual presentation techniques and how to design.
3) Can analyze applied showcase samples.
4) Can make showcase and in-store applications according to different design parameters.
5) Can design the showcase or the interior of the store according to corporate image, store concept, consumer behavior and design criteria.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | - |
| COURSE DEFINITION | Learning the basic principles of visual merchandising and showcase design. The importance of visual merchandising and showcase design in creating brand image. Making showcase design applications in line with certain concepts. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Explanation of the course and its content. | | 2nd Week | Purpose of Showcase Design | | 3rd Week | Showcase Design Types and design parameters | | 4th Week | Showcase Designer and Features | | 5th Week | Factors Affecting Visual Theme in Showcase Design | | 6th Week | Basic Principles of Showcase Design | | 7th Week | Midterm | | 8th Week | Basic Presentation Techniques in Showcase Design | | 9th Week | Brand Image in Showcase Design | | 10th Week | Colors in Window Design, Light ? Enlightenment, Material | | 11th Week | Product Composition | | 12th Week | Examination and analysis of samples | | 13th Week | Theme selection and Research | | 14th Week | Implementation and Evaluation |
|
| RECOMENDED OR REQUIRED READING | Mun, D., 1981, Shops A Manual of Planning and Design, The Architectural Pres, London.
Pegler, M. 2006; Store Windows, Visual Reference Publications, New York
Soto, P. 2002; Shop Window Design, Loft Publications, Barcelona
Özgül Azaklı, M. (2021). Görsel Mağazacılık Perakendede Etkili Vitrin Tasarımı ve Mağaza İçi Sergileme Yöntemleri. İstanbul: Literatür Yayınları. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Practice,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Assignment | 1 | 10 | | Attendance | 1 | 10 | | Total(%) | | 60 | | Contribution of In-term Studies to Overall Grade(%) | | 60 | | Contribution of Final Examination to Overall Grade(%) | | 40 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 2 | 2 | | Preparation for Quiz | | | | | Individual or group work | 14 | 1 | 14 | | Preparation for Final exam | 7 | 1 | 7 | | Course hours | 14 | 4 | 56 | | Preparation for Midterm exam | 7 | 1 | 7 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | 14 | 2 | 28 | | Total Workload | | | 116 |
|---|
| Total Workload / 30 | | | 3,86 |
|---|
| ECTS Credits of the Course | | | 4 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
