At the end of this course, the students; 1) Gain knowledge about the establishment and management of a fashion brand. 2) Within the fashion industry; Gain knowledge of basic fashion design and retail management in evaluating production needs. 3) Have information about consumer and buyer trends. 4) Gain knowledge about fashion market analysis and marketing strategies. 5) Gain knowledge of supply chain management, product research, purchasing and fashion culture.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
-
COURSE DEFINITION
Learning the concepts of planning, organizing, directing, coordination and control within the scope of current management and strategy science. Establishing the basics of decision making process and human management in fashion businesses.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Login
2nd Week
Fashion Codes and Trends
3rd Week
Fashion and Modern Art
4th Week
Creativity Principles
5th Week
Fashion ? Brand, Role of Design
6th Week
Communication of Design, Visual Design, Fashion Photography
7th Week
Midterm
8th Week
Design, Marketing and Competition Review
9th Week
Process and Content Management in Design Management
10th Week
Strategic Tools in Design Management
11th Week
From Design to Retail in Fashion
12th Week
Fashion Design in Today's Markets
13th Week
Contemporary Marketing Strategies
14th Week
Communication, Marketing, Design, Law
RECOMENDED OR REQUIRED READING
Davis, Fred. Moda Kültür ve Kimlik, çev. Özden Arıkan. Yapı Kredi Yayınları.İst.1997 Seivewright,S. (2013) Moda Tasarımında Araştırma ve Tasarım (1.Baskı). B.Bakın (Çev). İstanbul: Literatür Yayınları. Hodge, Sussie.50 Sanat Fikri. Crane D., Moda ve Gündemleri, (Çev. Özge Çelik) Ayrıntı Yay. 2000 İstanbul Sorger, Richard.-Udale,Jenny. Moda Tasarımının Temelleri, çev. Çiğdem Sirkeci. İstanbul: Literatür Yayınları,2013 Seivewright, Simon. Moda-Tasarımında-Araştırma-ve-Tasarım, çev. Burcu-Bakın. İstanbul: Literatür Yayınları, 2013 Jones, Sue Jenkyn. Moda Tasarımı, çev. Hüseyin Kılıç. İstanbul: Güncel Yayıncılık LTD.ŞTİ.2009 Pearce, D., Atkinson, G., & Mourato, S. (2006). Cost-benefit analysis and the environment: recent developments. Organisation for Economic Co-operation and development. Colin Renfrew,Moda Tasarımında Koleksiyon Geliştirme,literatür yayıncılık Jenny Udale,Moda Tasarımında Tekstil ve Moda, literatür yayıncılık Armstrong H. J., Pattern Making for Fashion Design third edition,New Jersey, United States, 2000. Baudot F., Modanın Yüzyılı, İTKİB, Güncel Yayıncılık, 2001, İstanbul Hakko C., Moda Olgusu, Vakko Yayınları. Johansson, F., & Tayanç, D. (2007). Yaratıcılık ve inovasyon: medici etkisi yaratmak. Mediacat. Hawthorne R., The Costume Collector?s Company 1890-1990,1998, London, Great Britain. Hill H. M., Bucknell P. A., The Evoluation of Fashion Pattern and Cut from 1066 to 1930, 1987, Peacock J., The Chronicle of Western Costume, 1996, ISBN 0-500-01490-6, Thames and Hudson Ltd., London, United Kingdom. Solinger J., Apparel Handbook, United States. * "Moda Tahmin ve Trend Kaynakları." Cincinnati Üniversitesi. Nisan 2011 * Keiser Sandra J. ve Myrna B konur. Tasarım Ötesinde: Giyim Ürün Geliştirme Sinerji. New York: Fairchild Yayınları, 2008. * Trend Books, Harpers Bazaar, Vogue, Oficiell, Elle, Cosmopolitan, Marie Claire, Hello vb. Moda Dergileri Defile Özel Sayıları Easey, M. (Ed.). (2009). Fashion marketing. John Wiley & Sons. Seymour, S. (2008). Modaya uygun teknoloji: Tasarım, moda, bilim ve teknolojinin kesişme noktası . New York: Springer Posner, H. (2011). Marketing fashion. Hachette UK. Watson, R. (2010). Gelecek dosyalar: Önümüzdeki 50 yılın kısa bir geçmişi . Nicholas Brealey. Greenhıll, R., Murray, M., Spence, J. (2003). Fotoğraf Sanatı, Nurdan Arca Ve Nurettin Baç (Çev.). İstanbul: Remzi.
