TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Understand the structure and the function in marketing process of the social marketing, 2) Practice the social marketing in healthcare, 3) Evaluate the social marketing campaign in healthcare.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	There is no recommended course associated with this course.
COURSE DEFINITION	The aims of this course are to examine the social marketing techniques that can be use in healthcare organizations and the specifications of these techniques that differ from other marketing techniques.
COURSE CONTENTS	WEEK TOPICS 1st Week The Basics Concepts of Social Marketing 2nd Week Social Marketing Mix 3rd Week Social Marketing in Non-Profit Organizations 4th Week Social Marketing in Healthcare 5th Week Developments in the World About Social Marketing in Healthcare 6th Week Efficieny of Social Marketing in Healthcare 7th Week Midterm Exam 8th Week The Concept and Design of Social Campaign 9th Week The process of Planning and Execution of Social Campaign in Healthcare 10th Week The process of Planning and Execution of Social Campaign in Healthcare 11th Week Evaluation of Social Campaign in Healthcare and Analysis of the Results 12th Week Ethics of Social Marketing in Healthcare 13th Week The Future of Social Marketing in Healthcare 14th Week Social Marketing in Healthcare: Examples from Turkey and Around the World
RECOMENDED OR REQUIRED READING	Valarie A. Zeithaml, Marj Jo Bitner ve Dwayne D. Gremler, Services Marketing - Integrating Customer Focus Across The Firm, McGrawHill, 1996. Hong Cheng, Philip Kotler ve Nancy Lee, Social Marketing for Public Health: Global Trends and Success Stories, Jones&Barlett Learning, 2010.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 14 3 42 Preparation for Final exam 1 14 14 Course hours 14 3 42 Preparation for Midterm exam 1 10 10 Laboratory (including preparation) Final exam 1 2 2 Homework 2 8 16 Article 7 2 14 Total Workload 141 Total Workload / 30 4,7 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No