TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Basics of Marketing Research 2) Consumer Behaviour 3) Statistical Analyses 4) Forecasting in Marketing Research
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	There is no recommended optional programme component for this course.
COURSE DEFINITION	In this course, the main objective is to combine students? statistical backgrounds with marketing research concepts.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to Marketing Research 2nd Week The Process of Marketing Research and M.I.S 3rd Week Sources of Data Gathering I 4th Week Sources of Data Gathering II 5th Week Compiling The Gathered Data 6th Week Factor Analysis And Applications 7th Week Discriminant Analysis And Applications 8th Week Canonical Correlation Analysis And Applications 9th Week Cluster Analysis And Applications 10th Week MIDTERM I. 11th Week Multi Dimensional Scaling Analysis And Applications 12th Week Sampling Techniques 13th Week Project Presentations I 14th Week Project Presentations II (MIDTERM II)
RECOMENDED OR REQUIRED READING	"Churchill, Gilbert A., Jr. 1995. Marketing research: Methodological foundations. Sixth edition. Fort Worth : The Dryden Press
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Questions/Answers,Case Study,Problem Solving
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 2 40 Quiz 5 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No